Fashion

Lifestyle

Skate

Streetwear

Surf

Embroidery

Music

Cultural and travel experience includes extensive travel throughout the us middle east southeast asia south america and africa

Crochet

Visual Merchandising Professional

Other

Made By EsteeK

• Launched a creative brand focused on custom embroidery, fiber art, and digital storytelling
• Managed client projects from concept through execution while building social media presence and philanthropic community partnerships

Seasoned merchandising professional with 20+ years of experience promoting fashion wholesalers in diverse markets 

Skill set includes the ability to:
•	Professionally represent the brand when communicating with sales staff and customers	
•	Actively promote and broaden brand recognition according to company standards	
•	Train, motivate and collaborate with a variety of retail personnel, from part-time associates to store managers and buyers
•	Assess and balance the needs, development, implementation and visual progress of 3 to 4 retail seasons at once
•	Provide planograms that ensure consistent and successful replication of displays by individual sales teams
•	Utilize vast knowledge of the Northeast territory
•	Act as a strong, independent, adaptive, and self-motivated team player
•	Learn, grow professionally, and share best practices with management and co-workers


• Supported early-stage brand growth through outreach to boutiques and sustainability-focused retailers
• Represent brand at pop-ups and vendor events, driving direct-to-consumer sales through product education and engagement

Sales Representative

• Partner with store leadership across major national accounts (BJ’s, Kohl’s, Target, Macy’s, JCPenney) to optimize product placement, traffic flow, and promotional execution
• Execute brand visual standards through seasonal floor sets, displays, and promotional updates to drive visibility and sales
• Serve as liaison between stores and internal teams, monitoring inventory performance, replenishment needs, and brand consistency

Retail Merchandising Associate

Freelance Visual Coordinator

• Partnered with the CEO to develop and launch new products, managing end-to-end product development timelines across a five-person team and overseeing sourcing, inventory, and supply-chain issue resolution
• Managed e-commerce operations on Shopify, including backend platform administration, order fulfillment, customer service, inventory management, product photography, and supply-chain coordination
• Worked directly with the Events Director to design, assemble, and fulfill event supply kits, managing logistics and shipment for 65+ in-person and virtual events, including multiple large-scale fulfillments of 200+ individual kits

Product Development and Direct-to-Consumer E-Commerce Operations Manager

• Directed seasonal visual standards and execution across a fleet of 1,000+ stores, translating brand vision into executable floor sets
• Partnered with the CEO to identify business opportunities and deliver visual merchandising solutions, supporting executive walkthroughs of seasonal floor sets and showrooms
• Developed and executed visual creative display elements within the HQ mock store, producing seasonal floor set documentation and training using Adobe InDesign and Illustrator
• Collaborated with VP of Visual, VP of Global Merchandising and vendors to develop seasonal highlight fixtures and tables
• Spearheaded launch projects determining mapping scenarios based on square footage and fixture ownership and worked cross functionally to ascertain marketing and assortment needs
• With team, created presentations to deliver the brand vision to the Board of Directors, quarterly

Visual Specialist, Newborn, Toddler Girl, Sleep, & Soft Accessories

• Drove the business expansion of LRG brand through strong account relationships to communicate company’s vision
• Optimized in-store execution by securing appropriate floor space, implementing monthly floor sets and product placement, and revitalizing underperforming doors through improved branding and relationship management
• Evaluated store performance across 50 doors, analyzing sales data and customer profiles to optimize assortments and identify top-performing and underperforming products
• Trained and mentored four Junior Merchandise Coordinators

Area Merchandise Coordinator

• Supported the Ralph Lauren Home retail business by coaching sales specialists, maintaining relationships with store leadership, and reinforcing visual merchandising standards across assigned accounts

Retail Development Merchandise Coordinator (Maternity Leave Temp)

• Supported growth and profitability across 50 high-end Northeast department stores by enforcing visual standards, identifying compliance gaps, and delivering resolutions to account executives
• Conducted regular product knowledge seminars for store-level sales teams to support brand education and sales performance
• Supervised and mentored two merchandise coordinators, providing guidance on responsibilities, performance, and professional development

Retail Coordinator

• Executed product knowledge seminars detailing all four classifications within Lilly Pulitzer
• Provided seasonal recommendations to buyers to help create the perfect buy
• Analyzed business in weekly reports to maximize sales
• Worked with selling specialists and sales associates to establish needs

Merchandise Coordinator

• Managed all merchandising of James Perse's major accounts on the east coast
• Organized and conducted product knowledge seminars to educate sales staffs to increase sales
• Acted as a liaison between store management and James Perse selling team

• Represented three featured lines in the showroom
• Opened new accounts by contacting individuals through phone calls and customized packages

Junior Account Executive

Find out detailed information about Estee Kurtzman, Visual Merchandising Professional in Asbury Park, New Jersey

Estee Kurtzman: Visual Merchandising Professional in Asbury Park, New Jersey

Estee Kurtzman

Kean University