Founder, Fractional CMO/CRO

Executive

Remote

TBD Collective is fractional CMO/CRO & advisory services, we work with startups & scale-ups to drive their growth

?   Fractional CMO / CRO
?   Bell Curve / Demand Curve (VP Growth Marketing) - Growth
Agency / Community
*   Owning product quality, leading and building systems for Bell Curve agency
*   Partnering with Demand Curve community (100k+ members) to create products to monetize community
and drive engagement.
?   Fresh Street - Head of Growth
*   Develop GTM and execute GTM, scaled business from $0 revenue to 5-figure MRR.
?   Advisory
?   Supporting and mentoring Head of Growth at GrantMe as they
scaled form $4m to ~$8m in revenue.
?   Lead brand strategy for Freshprep to support user acquisition
and product innovation (add-ons) as they scaled from ~$10m to
'$30m.

Remote

Rebuilt the marketing department within PressReader by establishing marketing
as a revenue driver; not a cost center. Expansion of mandate included overseeing
product marketing, revenue operations, demand generation, corporate
communications, creative services and

?   Launched demand generation program (TOFU), increasing MQL's by
~200%.
?   Organized revenue operations team (CRM, Sales and Marketing) to improve revenue management and conversions, resulting in 26% in revenue (+40m ARR) and improving profitability by 18%.
?   Restructure, recruited and re-integrated marketing team, scaling team
from 8-21 staff. This shifted the focus of marketing within the organization from a support function to a growth/brand and corporate
communications platform.


?   Develop corporate messaging to improve comprehension with customers
and investors.

VP Marketing

Responsible for managing the brand/positioning, full student lifecycle and
accountable for the University's recruitment (revenue) and retention goals. As the marketing and digital experience lead for the university, my cross-functional team
(14 staff) oversees brand positioning, customer research, experience design, lead
generation, eCommerce and CRM.

?   Increased domestic students by 9.98% by expanding into new markets
and defining a differentiated brand position.
?   Decreased customer acquisition cost by 61.8% by creating a performance growth loop and measurement plan.
?   Doubled output and productivity of the team by creating alignment and processes with product, sales and faculty to department
?   Increased LTV of current students by 33% by introducing capacity planning to ensure that customer demand was supported by supply.

Director of Marketing

Find out detailed information about Eun Suk Rafael Gi, Founder, Fractional CMO/CRO in Vancouver, BC

Eun Suk Rafael Gi: Founder, Fractional CMO/CRO in Vancouver, BC

Eun Suk Rafael Gi

School of Business