Evelynn Moz: in Portland

REMOTE Created and managed all brand and product educational content across all channels. Conducted brand and product training for INALA employees, external partners, and retailers. Analyzed and synthesized sales data for driving strategic inventory, sales, and product-related decisions. Collaborated with Sales and Product executives to establish and manage the brand and product "voice" across all platforms (DTC, Wholesale, Social Media, Email Marketing, etc.). Managed, maintained, and grew brand partnerships with wholesale accounts, Amazon, and e-comm channels. Partnered with Product team to create new product packaging copy. Provided direction, strategy, and coaching for Customer Service on product education best practices and service standards. Contributed to product line strategy and development plans by identifying opportunities for growth and improvement based on sales analysis, customer feedback, and competitor/marketplace trends. Hosted monthly live-streaming shows on behalf of the brand to generate brand awareness, provide ongoing product and brand education, and generate sales through Supergreat, NEWNESS, and FLIP. Managed the brand's education content calendar, including live show planning and implementation, blog content, photoshoot calendar and planning, and external partner/contractor training and development. Conceptualized, authored, and implemented educational blog post content for website and social media. Generated copy and collateral for PR purposes, as needed. Communicated with high-profile influencers and celebrities as needed for PR, events, and live show preparation.

Role progression:

April 2021 - March 2022 Product Line Management - 40% Managed all aspects of the product creation process from concept to go-to-market. Utilized an expert-level of understanding of both the product and the consumer to identify opportunities for expansion, white-spaces in the industry, and rationalization for new products. Leveraged industry experience, ongoing market analysis, and direct feedback from elite athletes to brief new products to the executive team and contract manufacturers/production factories. Cultivated and sustained relationships with top-tier surf athletes by implementing a formal wear-testing process, hosting product feedback sessions, and engaging in frequent communication with athletes to ensure they are engaged and involved in the product development process. Managed and was responsible for product assortment margins. Regulatory, Compliance, and Quality Control - 20% Created, implemented, and oversaw all Standard Operating Procedures (SOPs) for the OTC products and revised them as WORK EXPERIENCE necessary. Inspected and approved all QC documents. Ensured that all products met FDA and OTC guidelines. Product Development - 20% Tracked and approved all development costs such as product testing, FDA registration costs, labeling, and packaging. Managed MOQ, pricing of raw materials, pricing of packaging/labeling, and pricing of finished goods. Managed cost direction, including estimation of tariff, duties, confirmed FOBs and final Landed Estimates. Brand Management - 20% Created and oversaw brand budget and approved all invoices regarding product development, contractor payments, consultant payments, marketing spend, and regulatory fees. Oversaw the creative for marketing materials (social media, in-store POP support, e-comm launches, etc.) and collaborated with the creative contractor for execution. Managed all customer questions, returns, and exchanges from Vertra.com. Managed the approvals of the Vertra Ambassador Program through Vertra.com. Responsible for setting the brand's creative and strategic direction and for creating the Vertra Brand long-range plan (LRP) and presenting to the executive team. Worked cross-functionally with contract manufacturers, regulatory consultants, contract developers, contract creatives, customer service, warehouse/logistics team, and the sales team to manage all aspects of Vertra's product from conception, to go-to-market, to sales/retail support, to inventory management, to customer satisfaction.

Brands represented: Dior, Giorgio Armani, Yves Saint Laurent, Bobbi Brown, Estee Lauder, Chanel, Guerlain, Clarins, Kate Somerville Skincare, Hanae Mori Fragrance, Carven Fragrance, Whish Body Products, Volition, Darphin, Butter London, Sexy Hair, Nioxin, and Mamonde. Retailers: Nordstrom, Macy's, Sephora, Ulta, Blue Mercury, and Anthropologie.

Role Progression:

Managed the Women's and Youth $30 million assortment plan for CSC's International Distributor Region (IDR). Developed profitable and productive product assortments that achieved financial targets and pushed the Columbia Brand forward in the marketplace. Achieved the largest regional order book in the last 5 years due to an increase in Women's assortment bookings during first season and increased the IDR order book by an additional +20% the following season. Ensured strong partnerships with cross-functional teams such as Marketing, Global Product, Sales, Demand Planning, Sourcing, Costing, and Retail Environments to develop category channel/tier assortment strategies that met the needs of an international and diverse portfolio of marketplaces. Translated CSC consumer and market insights to influence future global line-planning and regional-specific trends. Partnered with Men's IDR Product Line Manager and IDR Accessories Product Line Manager to ensure an aligned, holistic assortment strategy across all product categories for the regions. Utilized a consumer-first mindset through marketplace travel to key cities and territories (past market travel trips include Costa Rica, Colombia, and Thailand). Championed CSC's corporate "Women's Initiative" for the IDR region by traveling to key territories and meeting with distributors. Managed approximately 300 SKUs per season, while working in up to three seasons at once. Analyzed and interpreted data such as sell-through, booking reports, SKU productivity, style count, margin reviews, sell-in reports, sales feedback, etc. Developed and delivered presentations seasonally at pre-season preview meetings with all Top Tier Accounts. Partnered with Sales to ensure they had the correct tools and product knowledge to successfully sell-in assortments and collections.