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Co-Founder, Strategy & Business Development

Accounting & Finance

Strategic thinker with over 20 years of experience in product creation, lifestyle marketing and business management. Left brain, right brain... connecting the dots and people... moving organizations forward... and creating opportunities along the way. 

As a lifelong learner exploring blockchain technology and brining it to the sporting goods and luxury industry by leading strategy & business development to disrupt product centric industries. ID.Teq turns the fight against counterfeits into a business opportunity by connecting consumers, brands and their partners through product authentication, consumer engagement, and marketplace & supply-chain transparency. Several services enable the creation of new business models beyond products.

Drawing on my experience in product creation and process optimization I'm enabling ROAMBUILT to design, manufacture, and test the world's most innovative adventure accessories for Mercedes-Benz Sprinter vans. ROAMBUILT is a post-revenue growth company and has seen a tremendous growth of 2x YOY and we are planning for a 4x growth for FY'20. My task is to specifically ensure that operations are not interrupting the business and ultimately the customer experience. Moving ROAMBUILT to the next phase of post-revenue growth and operationalizing it for raising initial equity to finance further growth.

VP Operations

As a believer in education, diversity and opportunities despite one's background advising the Athletic and Outdoor Program to attract students to the Sporting Goods Industry. Participate as guest speaker, and actively recruit PSU talent to adidas.

Board Member - School of Business Administration

Driven by my curiosity and quest for creativity I was tasked to foster a Culture of Creativity by building a pro-innovation environment to go beyond product. Promoted innovation throughout the organization, and identified ideas and disruptors despite hierarchy. Solved critical business challenges by linking bottom-up innovation ideas to the overall strategy and priorities. Led diverse project teams through experimentation and support execution. Worked directly with the President for adidas NAM to bring his vision alive.
* Managed company wide innovation campaigns: Innovation Academy, Hackathon and Hacklab, and all resulting projects.
* Selected for global Think Tank to develop a business model for the adidas Speed Factory and led winning team.
* Supported local execution of global strategic business plan 'Creating the New'.
* Led local Franchise PMO to implement global strategy across key functions (merchandising, sales, planning   )
* Led global Future of Customization work-stream and facilitated workshop to present to Head of Corporate Strategy.

Senior Director, Business Transformation

Leveraging judgement as one of my core strengths I supported the GM in implementing the global 'Creating the New' strategy with a focus on Brand and Sales. Created and managed the strategic planning process to drive organizational efficiency while addressing extraordinary challenges to the organization. adidas has been the fastest growing sports brand in the US for the past sixteen quarters, and achieved sustainable market share growth while contribution has outpaced top-line growth.
* Co-created the first ever holistic SBP process across Brand and Sales functions.
* Created the North American strategy narrative and owned monthly updates to global Chief Sales Officers and IR team.
* Launched NPS to track brand desirability, and with Net Sales only KPI used to determine corporate performance.
* Led the local Speed PMO, one of the three global strategic choices, ultimately increasing speed-to-market.
* Led Running Category Acceleration Plan with support from McKinsey.

Senior Director, Strategy and Business Development

Led the Inline Apparel and Footwear creation triad teams with zest. Created and implemented a four-year strategic planning
process across product creation and go-to-market (GTM) that was largely been adopted as part of the global-local SBP process.
Reworked Originals brand strategy based on in-depth consumer research to establish new brand territories.
* Shifted to a consumer centric business model and aligned creation, design, GTM/merchandising and brand marketing.
* Set seasonal business and product priorities to maximize resources and increase efficiencies.
* Created product range that drove annual double digit net sales growth and resulted in the fastest bottom line growth in NAM.
* Led the innovation process to reengineer the global Superstar franchise, which achieved considerable cost savings, improved
sustainability, increased comfort and resulted in a higher retail price.

Category Director - Originals Merchandising

Collaborated with sales organization to build a consumer and customer centric business approach which resulted in the creation of the Originals' specific O-Force sales channel. National Key Accounts grew annually over 40%, while O-Force (Regional KA's and Boutiques) grew by over 30%. Managed complete apparel and footwear merchandising and SMU product creation process.

Category Director, Regional Key Accounts and Statement & Business Unit Director, National Key Accounts

Implement first ever consumer focused and tiered distribution strategy to differentiate the market place. Defined and implemented strategy for a tiered Action Sports business. Executed global change to a 12-month product and GTM calendar from 18 months.

Category Manager & Senior Merchandise Manager (All Field and Specialty Accounts)

My profound understanding of the Action Sports market allowed me to define and launch the Coastal consumer segment which eventually grew into today's Action Sports business unit. Managed entire product creation process of global Men's FTW business. Managed product creation and roll-out of initiatives such as Superstar 35th Anniversary.

Product & Assistant Product Manager

Created a forecasting and planning tool that reduced the time needed to run quarterly reports from one week to less than one day.

Intern as Category Planner and Analyst

Honed in my analytical skills and judgement capabilities by evaluating corporate venture capital as a transformation catalyst.

Summer Fellow

Re-launched retailer extranet by streamlining account reviews and retailer POS orders.

Intern

Find out detailed information about Evert Greis, Co-Founder, Strategy & Business Development in Encinitas, CA

Evert Greis: Co-Founder, Strategy & Business Development in Encinitas, CA

Evert Greis

Eberhart-Karls-Universität

FH Reutlingen

Indiana University, Kelley School of Business