Senior Marketing Manager

Marketing & Sales

Global Senior Marketing Manager who transforms Strategy into
Execution. With a proven track record in Luxury, builds 360-
degree Product Marketing Plans that revitalize sales and
partnerships.

Business France | French Embassy
Develops 360-degree marketing strategy for French luxury SMBs
to expand within the US. Converted prospects into clients and generated $500k+ in B2B revenue.
Builds yearly action plans for French companies with CEOs,
Founders, and VPs of Brands. Works cross-functionally with Business Development, Legal, and PR Teams.
Creates dynamic email campaigns, press releases, brochures,
website & social content. Adapts for US audience.
Spearheads French Design Days: annual 4-day conference in
NYC during ICFF trade show. Brought 300+ architects and interior designers to meet delegation of 11 French artisans.
Grows network database for new business development with high-profile French companies and agencies.
Provides industry expertise on pricing and US product
compliance.
Negotiates strategic partnerships and drop-shipping
solutions with 3PLs.

North America
Increased brand awareness of 150-year-old French Luxury
Porcelain company to younger demographic. Grew annual sales to $3 million+ in revenue.
Developed jewelry collection in partnership with Iris Apfel and in-house designers. Calculated pricing and MOQs.
Owned Marketing Budget and Marketing Calendar.
Controlled costs on trade shows, special events, promo
campaigns, and VIP Sample program.
Led development, tiered pricing, launch timeline, and content marketing for custom projects: Michelin Star Chef
Daniel Boulud tableware, Guerlain Skincare Capsule, and Artists' Edition Series (Jeff Koons, JR, Calder, and Miró)
Re-designed tableware packaging to be more cost efficient and eco-friendly.
Managed Key accounts Neiman Marcus, Bloomingdales, and
Macy's; incentivized retailers and Sales Reps.
Optimized SEO & paid social for higher ROI in retail
marketplaces.

Work experience

Marketing Manager

Manhattan
Upscale champagne lounge yielding $1 million+ revenue in its
first year. Established dining concept, menu selection, and interior design & architecture.
Developed digital marketing for Corporate and Private
Events.
Monitored culinary industry and social media trends;
constantly tested new ideas while staying on-brand.
Communicated frequently with 10 staff members to ensure
service & sales objectives executed to the highest standards.

Restaurateur / Owner

With CFO, integrated Marketing strategy into financial
profitability models to turnaround company from $40 million
loss to long-term profitability. Shifted analysis to US trends.
Reduced spend by restructuring buying process & expediting
slow-moving inventory to outlets.
Recognized exponential profit opportunity with online
platforms and conceptualized brand's 1st e-commerce site.

Marketing Project Manager

Increased Accessories Category revenue from $2mil to $10 mil.
Retargeted products to proper user groups, produced seasonal
marketing materials, and created Universal Product Database.

Product Marketing Manager

Main contact for prototype development and product lifespan for top clients Jaguar, BMW, and Porsche.

Key Account Manager

Find out detailed information about Fabien Auger, Senior Marketing Manager in Los Angeles, CA

Fabien Auger: Senior Marketing Manager in Los Angeles, CA

Fabien Auger