Fawn Desiree: CHIEF DESIGN OFFICER | CREATIVE DIRECTOR | APPAREL | FASHION | in Los Angeles Metropolitan Area, CA
Fawn Desiree
CHIEF DESIGN OFFICER | CREATIVE DIRECTOR | APPAREL | FASHION |
Los Angeles Metropolitan Area | US
Skills
- Gross Margin Analysis
- Growth Strategies
- Design Leadership
- Product Vision
- Key Performance Indicators
Summary
Activity
Projects
No information
Work experience
FDDS
Chief Design Officer, Creative Director | 01/2021 - Current
Leads the design and development of apparel lines, including ready-to-wear, special occasion dresses, luxury lingerie, high-tech apparel, and athleisure.
Manages trend forecasting, factory negotiations, costing, fabric sourcing, textile development, print and silkscreen, trim development, cross-functional calendar and budget.
Collaborates effectively with cross-functional global teams to achieve common goals.
TCW Trends Inc
Vice President Design, Product Development Manager | 01/2018 - 04/2021
Multi-million + Global Manufacturer of branded, licensed & private label apparel for Women, Men, Jr's and Children. Specializing in big box, Costco, and Sam's Club. Duty free zone manufacturers in Egypt. Others in Bangladesh, India, Sri Lanka, Pakistan, Hong Kong and China.
Developed comprehensive product lines for Men’s, & Women’s Premium apparel, including activewear, streetwear, sportswear, and seamless garments.
Managed strategic labels such as Hurley, Puma, Levi’s, Eddie Bauer, Orvis, Felina, Natori, Marika, Jessica Simpson, Bally, Eddie Bauer, Columbia, Reebok, Costco, and Sam’s Club PL.
Increased sales by 25% through implemented product development processes and launching new customer lines. Travelled to China, Bangladesh and Egypt for textile, factory sourcing and production.
AYK International Inc.
Vice President Design and Merchandising | 09/2015 - 01/2018
Multi-million + Manufacturer of branded, licensed & private label apparel for Women, Men, Jr's and Children. Specializing in Canadian and Global brands including Amazon.
Created merchandising strategies aligning with multiple company identities and showcasing unique brand assortments.
Designed CADs, textiles, packaging, trend forecasts, and line plans, leading to a 20% sales increase through innovative product lines and newly procured licenses. Pajar, Columbia, Realtree and many other brands.
Perry Ellis International
Vice President of Design and Merchandising | 01/2014 - 12/2015
Isaco, Perry Ellis International:
600 million + Manufacturer of branded, licensed and private label of Men’s apparel.
Key Accounts: Macy’s, Bloomingdale's, Dillard’s, Kohl’s, JC Penney’s, & TJ Maxx.
Directed a team of 15+ in design, merchandising, and production, creating line plans, CAD designs, trend boards, and planograms.
Implemented collaboration strategies, managing budgets and forecasts to ensure department profitability.
Created new labels and boosted sales/market share by over 15% by adding new trend product for a younger demographic.
Renfro Corporation
Vice President of Design and Merchandising | 01/2010 - 12/2013
K. Bell:
650 million + Manufacturer of branded, licensed and private label apparel for Women, Men, Junior’s and Children.
Directed creative design and merchandising for key accounts including Costco, Nordstrom, Urban Outfitters, Kohls, JC Penney and more.
Expanded the team and boosted sales/market share by over 35% by acquiring new licenses and improving Design processes.
Managed, hired and mentored design team of 20+.
Published styles in Nylon, Marie Claire and many more.
Modern Amusement
Design Director | 01/2007 - 12/2008
Created design direction, CAD designs, textile prints, and graphics, ensuring high-quality and visually appealing products.
Launched Women’s Contemporary line, successfully introducing trendsetting designs to the market and increasing sales by 30%.
Levi Strauss & Co.
Design Director | 01/2003 - 02/2007
Nzania:
550 million + Manufacturer of branded, and licensed apparel for Women, Men, Junior’s and Children.
Designed labels for Warhol Factory X Levi’s, Damian Hirst X Levi’s, Levi Strauss, BB Dakota, Unified, Stage 28, Disney, Disney Parks, Dr. Seuss, Strawberry Shortcake, HR Pufnstuf, Costco and Private label.
Accounts: Nordstrom, Barney’s, Neiman Marcus, Saks Fifth Ave, Fred Segal, Lord and Taylor, Lane Crawford, Beams, Macy’s, Costco, Sam’s Club, Hot Topic, Urban Outfitters, Boutiques and many more.
Managed design projects for notable labels such as Warhol Factory X Levi’s, Damian Hirst X Levi’s, BB Dakota, and Disney.
Developed CAD designs, trend forecasts, technical packages, and collaborated on high-profile publications.
Published styles in Nylon, Vogue, Rolling Stone magazine and Warhol Factory X Levi’s coffee table book.
Targus
Project Manager | 01/2002 - 12/2003
382 million + Global Manufacturer in Brand and OEM (original equipment manufacturer) products.
Developed computer accessory lines, bags, OEM, cooler, glacier gear, for brand and private label.
Managed full lifecycle from concept, product development to production.
Travelled to Hong Kong, and China for factory sourcing and product integrity.
St. John Knits
Fashion Designer | 01/1996 - 12/2002
Designed comprehensive clothing, jewelry, belt, and accessory lines utilizing computer-aided illustrations, freehand illustrations, and technical sketches.
Oversaw production and procurement of finished goods in Italy, focusing on silk and leather garments to maintain exceptional quality and craftsmanship.
Collaborated closely with Italian suppliers and manufacturers to source premium materials and negotiate favorable terms.
Ensured timely delivery and quality control of finished products, contributing to successful product launches and increased sales 100% on new product lines.
Education history
FIDM
Bachelor of Arts - BA
Connections
Companies (0)
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