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Fawn Desiree: CHIEF DESIGN OFFICER | CREATIVE DIRECTOR | APPAREL | FASHION | in Los Angeles Metropolitan Area, CA

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Fawn Desiree

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CHIEF DESIGN OFFICER | CREATIVE DIRECTOR | APPAREL | FASHION |
Los Angeles Metropolitan Area | US
Skills
  • Gross Margin Analysis
  • Growth Strategies
  • Design Leadership
  • Product Vision
  • Key Performance Indicators
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Interests
Art
Snow skiing
Off roading
Cinema
Water skiing
Salsa dancing
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Industries
Lifestyle
Fashion
Outdoor
Skate
Snow
Streetwear
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image FDDS

FDDS

Chief Design Officer, Creative Director | 01/2021 - Current

Leads the design and development of apparel lines, including ready-to-wear, special occasion dresses, luxury lingerie, high-tech apparel, and athleisure. Manages trend forecasting, factory negotiations, costing, fabric sourcing, textile development, print and silkscreen, trim development, cross-functional calendar and budget. Collaborates effectively with cross-functional global teams to achieve common goals.
Image TCW Trends Inc

TCW Trends Inc

Vice President Design, Product Development Manager | 01/2018 - 04/2021

Multi-million + Global Manufacturer of branded, licensed & private label apparel for Women, Men, Jr's and Children. Specializing in big box, Costco, and Sam's Club. Duty free zone manufacturers in Egypt. Others in Bangladesh, India, Sri Lanka, Pakistan, Hong Kong and China. Developed comprehensive product lines for Men’s, & Women’s Premium apparel, including activewear, streetwear, sportswear, and seamless garments. Managed strategic labels such as Hurley, Puma, Levi’s, Eddie Bauer, Orvis, Felina, Natori, Marika, Jessica Simpson, Bally, Eddie Bauer, Columbia, Reebok, Costco, and Sam’s Club PL. Increased sales by 25% through implemented product development processes and launching new customer lines. Travelled to China, Bangladesh and Egypt for textile, factory sourcing and production.
Image AYK International Inc.

AYK International Inc.

Vice President Design and Merchandising | 09/2015 - 01/2018

Multi-million + Manufacturer of branded, licensed & private label apparel for Women, Men, Jr's and Children. Specializing in Canadian and Global brands including Amazon. Created merchandising strategies aligning with multiple company identities and showcasing unique brand assortments. Designed CADs, textiles, packaging, trend forecasts, and line plans, leading to a 20% sales increase through innovative product lines and newly procured licenses. Pajar, Columbia, Realtree and many other brands.
Image Perry Ellis International

Perry Ellis International

Vice President of Design and Merchandising | 01/2014 - 12/2015

Isaco, Perry Ellis International: 600 million + Manufacturer of branded, licensed and private label of Men’s apparel. Key Accounts: Macy’s, Bloomingdale's, Dillard’s, Kohl’s, JC Penney’s, & TJ Maxx. Directed a team of 15+ in design, merchandising, and production, creating line plans, CAD designs, trend boards, and planograms. Implemented collaboration strategies, managing budgets and forecasts to ensure department profitability. Created new labels and boosted sales/market share by over 15% by adding new trend product for a younger demographic.
Image Renfro Corporation

Renfro Corporation

Vice President of Design and Merchandising | 01/2010 - 12/2013

K. Bell: 650 million + Manufacturer of branded, licensed and private label apparel for Women, Men, Junior’s and Children. Directed creative design and merchandising for key accounts including Costco, Nordstrom, Urban Outfitters, Kohls, JC Penney and more. Expanded the team and boosted sales/market share by over 35% by acquiring new licenses and improving Design processes. Managed, hired and mentored design team of 20+. Published styles in Nylon, Marie Claire and many more.
Image Modern Amusement

Modern Amusement

Design Director | 01/2007 - 12/2008

Created design direction, CAD designs, textile prints, and graphics, ensuring high-quality and visually appealing products. Launched Women’s Contemporary line, successfully introducing trendsetting designs to the market and increasing sales by 30%.
Image Levi Strauss & Co.

Levi Strauss & Co.

Design Director | 01/2003 - 02/2007

Nzania: 550 million + Manufacturer of branded, and licensed apparel for Women, Men, Junior’s and Children. Designed labels for Warhol Factory X Levi’s, Damian Hirst X Levi’s, Levi Strauss, BB Dakota, Unified, Stage 28, Disney, Disney Parks, Dr. Seuss, Strawberry Shortcake, HR Pufnstuf, Costco and Private label. Accounts: Nordstrom, Barney’s, Neiman Marcus, Saks Fifth Ave, Fred Segal, Lord and Taylor, Lane Crawford, Beams, Macy’s, Costco, Sam’s Club, Hot Topic, Urban Outfitters, Boutiques and many more. Managed design projects for notable labels such as Warhol Factory X Levi’s, Damian Hirst X Levi’s, BB Dakota, and Disney. Developed CAD designs, trend forecasts, technical packages, and collaborated on high-profile publications. Published styles in Nylon, Vogue, Rolling Stone magazine and Warhol Factory X Levi’s coffee table book.
Image Targus

Targus

Project Manager | 01/2002 - 12/2003

382 million + Global Manufacturer in Brand and OEM (original equipment manufacturer) products. Developed computer accessory lines, bags, OEM, cooler, glacier gear, for brand and private label. Managed full lifecycle from concept, product development to production. Travelled to Hong Kong, and China for factory sourcing and product integrity.
Image St. John Knits

St. John Knits

Fashion Designer | 01/1996 - 12/2002

Designed comprehensive clothing, jewelry, belt, and accessory lines utilizing computer-aided illustrations, freehand illustrations, and technical sketches. Oversaw production and procurement of finished goods in Italy, focusing on silk and leather garments to maintain exceptional quality and craftsmanship. Collaborated closely with Italian suppliers and manufacturers to source premium materials and negotiate favorable terms. Ensured timely delivery and quality control of finished products, contributing to successful product launches and increased sales 100% on new product lines.
Education history
Image FIDM

FIDM

Bachelor of Arts - BA

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291