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Head of Marketing & Communications

Digital & Media

Results driven, positive leader with a track record of impacting growth in both start-up and established corporate environments.

I'm a marketing and communications professional that loves building brands leveraging the power of the media and influential voices. With over 15 years experience in advertising, content marketing, business development, PR and event management in both established and start up organizations. I'm an energetic, positive, yet tough leader constantly seeking to build relationships and strategies to drive growth.

(remote in SF/Portland)
Privacy software solutions provider with both consumer and enterprise o erings.
Achievements/Tasks
Responsible for consumer and enterprise branding, positioning, awareness, messaging, GTM strategy, product marketing
advertising, public relations, and event management.
Lead strategy, content development and messaging of all content marketing including developing key story lines for company
blog, Twitter and LinkedIn. Developed influencer program with lifestyle bloggers to increase brand awareness and consideration of consumer privacy app, MySudo.
Conceptualized, planned and executed on multi-city launch event series at Sundance Film Festival, NY Fashion Week, London
Blogtacular which culminated in 6,000 person attended event at SXSW resulting in thousands of app downloads, key consumer
insights, press coverage and local TV interviews.
Secured thought leadership broadcast media coverage on CNN, Fox and local news a liates.
Built the strategy, messaging and optimization of multi-channel advertising spend including billboard, airport, digital, blogs, mobile,
podcasts and more.
Oversee all lifecycle marketing to MySudo app user base including content development, cross functional implementation and reporting.
Lead all enterprise market readiness strategies and tactics including collateral, demand gen/lead activities, analyst relationships,
events and thought leadership programs. Led a full re-positioning, messaging and design of our corporate websites,
anonyome.com and mysudo.com.
Lead and manage a team of four. Prepare, track and manage Marketing department quarterly and annual budget.
Contact: Reported directly to: Anonyome Labs Board Member/CEO/Co-Founder, Steve Shillingford - sshilling2001@mac.com


Co-founder & CMO
Great.ly (Now ondabeauty.com)

San Francisco & New York
Media company that focused on connecting global brands with online influencers to execute native advertising for increased earned media.
Achievements/Tasks
Led relationships, strategy, partner management, messaging, recruitment and negotiations with over 1,000 lifestyle influencers across Fashion, Beauty, Interior Design, Food, Parenting, Technology and Business categories. Led team of 5 influencer category
functional leads.
Tripled the number of publishers in lifestyle portfolio in less than a year via recruitment e orts, almost doubling influencer revenue in first year.
Worked closely with sales to represent the voice of the influencer during $1M+ sales opportunities including client pitches, proposal
creation and briefings.
Collaborated cross functionally with sales, tech, operations and sales development to ensure content product packages met
internal and sales requirements.
Contact: Reported directly to: Laney Whitcanack - lanestar1@gmail.com

Vice President Business Development

San Francisco, CA
Online merchant of curated selection of footwear, apparel and accessories for women, children and men.
Achievements/Tasks
Led customer acquisition e orts for Piperlime.com, Gap Inc.'s new online shoe business.
Responsible for SEM/SEO, sweepstakes campaigns and a liate marketing.
Collaborated with 3rd party brands like Benefit Cosmetics and California Closets to execute on co-branded lead generation
campaigns.

Marketing Manager

Achievements/Tasks
Optimized and managed online survey program, Customer Experience for Gap, Old Navy and Banana Republic.
Conducted data analysis and communication of key findings to brand business partners.
Led 6 shop-along qualitative survey programs, including survey design, execution and results reporting.

Sr. Analyst

Find out detailed information about Flora Lels, Head of Marketing & Communications in Portland, OR

Flora Lels: Head of Marketing & Communications in Portland, OR

Flora Lels