Vice President of Marketing

Executive

A proven senior sales, marketing and brand leader who uses data-based decision making to drive
business growth and help brands realize their full potential. Focused on problem solving and deploying
agile modern technologies to give companies a competitive advantage.

• Defined new performance marketing SAAS technology tools and standardized marketing KPI's to optimize global measure sponsorship assets.

• Created marketing and sales materials to launch platform and framework to measure sponsorship
value, ROO and ROI for brands to track sponsorship of events, team, athletes, influencers in real
time.

• Won the Digital Marketing Association "Innovation of the Year" award (2016) for Social & Digital
Valuation Methodology deploying computer vision and  AI to build advanced adjusted ad valuation
algorithm.

Increased  monthly recurring revenues  by  300% generating over $110,000 per month over trailing
twelve month period.

• Top sales performer at Sponsorship Analytics Software as Service Platform for brands to optimize
their sponsorship investments in properties, teams, events, athletes and Influencers.

• Attracted and closed more than 20 Fortune 500 brands such as Michelin, BF Goodrich, Vans, Ford,
The North Face, Go Daddy, ESPN and Shell.

Vice President of Sales

Increase lodging revenue growth by 80 % and over resort revenues by 27% to record setting levels
in 2014 for RED Mountain Resort.

• Increased revenue per ticket by  25%  by deploying extensive data modeling to update pricing.
• Modernized the Go To Market plan with a focus on digital marketing and data-based marketing
strategy to improve brand visibility, visitation, and lodging occupancy.

• Increased brand visibility by over 300% from previous three years Repositioned the resort through
a brand refresh, digital content creation, strategic partnerships, and extensive media  planning and event programming calendar to drive attendance.

Directed a global marketing team of sixteen from branding, sports marketing, channel strategy,
and content creation.Improved advertising and promotional plans with clearly organized and
executed marketing strategies. Deployed sales, marketing and audience data to help leverage the brands strengths and drove the branding, eCommerce, sports marketing and redesigned sales
materials.

• Drove over 500 million incremental Spy Optic marketing impressions from Rob & Big partnership
with MTV

• Launched an Increased eCommerce sales revenues by 500% over just 3 years and achieved profit
targets with balanced, strategic pricing structures.

• Launched new eye wear brand Melodies by MJB with music superstars Mary J Blige in partnership
with Interscope Records Chairman Jimmy Iovine.

Global Vice President of Marketing

Managed a small entrepreneurial team, where we grew the company from $ 400,000 to $ 37
million in annual revenue to become #1 Action Sports Media Publisher. Managed all advertising,
marketing, events and business development operations for all of the TransWorld Media Portfolio of seven action sports and music titles.

• Grew company revenue grew 20 times during my tenure and was acquired by Time Inc
• Founded the TransWorld Events division.  Included Vans Triple Crown of Skateboarding Pro Tour,
Global Board Aid Charity Events, as well as the Snowboard, and Skateboard Industry Conferences.

VP of Sales & Marketing

Find out detailed information about FRAN RICHARDS, Vice President of Marketing in La Jolla, CA

FRAN RICHARDS: Vice President of Marketing in La Jolla, CA

FRAN RICHARDS