FRAN RICHARDS: Vice President of Marketing in La Jolla, CA

• Defined new performance marketing SAAS technology tools and standardized marketing KPI's to optimize global measure sponsorship assets. • Created marketing and sales materials to launch platform and framework to measure sponsorship value, ROO and ROI for brands to track sponsorship of events, team, athletes, influencers in real time. • Won the Digital Marketing Association "Innovation of the Year" award (2016) for Social & Digital Valuation Methodology deploying computer vision and AI to build advanced adjusted ad valuation algorithm.

Increased monthly recurring revenues by 300% generating over $110,000 per month over trailing twelve month period. • Top sales performer at Sponsorship Analytics Software as Service Platform for brands to optimize their sponsorship investments in properties, teams, events, athletes and Influencers. • Attracted and closed more than 20 Fortune 500 brands such as Michelin, BF Goodrich, Vans, Ford, The North Face, Go Daddy, ESPN and Shell.

Directed a global marketing team of sixteen from branding, sports marketing, channel strategy, and content creation.Improved advertising and promotional plans with clearly organized and executed marketing strategies. Deployed sales, marketing and audience data to help leverage the brands strengths and drove the branding, eCommerce, sports marketing and redesigned sales materials. • Drove over 500 million incremental Spy Optic marketing impressions from Rob & Big partnership with MTV • Launched an Increased eCommerce sales revenues by 500% over just 3 years and achieved profit targets with balanced, strategic pricing structures. • Launched new eye wear brand Melodies by MJB with music superstars Mary J Blige in partnership with Interscope Records Chairman Jimmy Iovine.

Managed a small entrepreneurial team, where we grew the company from $ 400,000 to $ 37 million in annual revenue to become #1 Action Sports Media Publisher. Managed all advertising, marketing, events and business development operations for all of the TransWorld Media Portfolio of seven action sports and music titles. • Grew company revenue grew 20 times during my tenure and was acquired by Time Inc • Founded the TransWorld Events division. Included Vans Triple Crown of Skateboarding Pro Tour, Global Board Aid Charity Events, as well as the Snowboard, and Skateboard Industry Conferences.