(Francis) Joseph Putnam: in Oceanside, CA

+ I curated and designed 200+ content libraries for lifestyle product visuals. + Designed and implemented specialized standards for program including animations, packaging, and presentations. + Advance Design Team lead in refining content models, CMS integration, and data management for a responsive, proprietary design app. Paired tailored content experiences with data management for internal metrics analysis leading to development of new libraries to create enjoyable user experiences. Refinements also led to redundancy identification that led to program savings in the 10s of thousands of dollars per year. + Worked within Advanced Design Team to create packaging and OOBE experiences that challenged brand conventions and frameworks. Results: Organizational skills, creativity, and the ability to translate needs to developers helped me create a large, stunning content library that integrated seamlessly into the app, CMS development, production guidelines.

Can-do Special Projects creative for in-house retail design and marketing creative team. + Refined digital asset SEO and metadata implementation on large, multi-season photo and brand catalogs. This front-end work helped build seasonal core asset libraries for design team to quickly composite and finalize designs. + Concepted and implemented scalable, digital content for multi-platform use by internal communications retail partner chains. Restructured and implemented 5 digital brand experiences for Social Media and eCommerce teams. + Created special event template packages for retail events. Executed new production standards, and developed templates for install-ready promotions designs for multiple environments for 6 branded retail locations and outlets unifying brand experiences. + Contributed to Sustainable Design promotions showcasing organizational environmental goals. Results: Increased flexibility, simplified content development, design, and asset search for large retail action sports organization. Set up photo shoot continuity objectives for on location shoots.

Distinctive campaigns for continuing education, prospective students, and internal associates promoting organizational mission and values. + Solution creator for print and digital environments, contributing design & copy for outreach campaigns, mobile apps, email marketing design, campus and public display signage, special event and trade show design, keynote presentations for internal programs and presentations, motion graphics and video sequencing, voice over, animation, and video asset creation. + Built processes and steps to standardize brands, including centralized asset management, unified naming, and best practices to ensure project scalability and accountability. + Partnered with internal departments on sustainable design practices to design responsive deliverables. Set goals and project time lines with teammates, managed budgets, and inventories. + Creative liaison to agencies, working on national and regional campaigns.

Trusted to effectively produce and oversee design for both print and web solutions for expanding GIA's mission. Created solutions for GIA's core functions including: GIA Laboratory, Education, Alumni Association, Museum and Gallery, Scientific Publications, and Instruments divisions. + Lead in-house marketing designer for 11 locations and campuses, + Strategic marketing design producer for launch of GIA's refreshed global identity system. + Hands-on art director - established lead roles from planning to production of photo shoots, catalogs, publications, website & digital design, trade show and event packages, social media design, and support for follow-up campaigns. + Developed in-house design processes, saving time and budget in vendor costs.