Marketing Manager and Social Media Director

Marketing & Sales

• Marketing professional with over 14+ years of experience in a variety of industries including retail, corporate and sports. Involved in communicating and collaborating with clients or employers about projects, events, campaign expectations, budgeting and goals. Experience managing projects, deadlines, marketing campaigns and delegating tasks to team members.
• Has a proven ability to collect and analyze feedback from customers and other project users to gauge satisfaction and success.
• Regional marketing manager involved in distributing, auditing, selling and sampling promotions out in the "field" within store specific accounts. In addition to maintaining visual excellence and brand standards throughout. Training and educating all team members through tech clinics and all other forms.
• Excellent at building relationships, creative problem-solving and organizational skills. Driven, competitive, solution-oriented. Outstanding communicator with diverse work experience. Skilled educator to teach people of all ages and skill levels. Proven ability to market an entire brand experience.

• Being a market expert & entrepreneur: Identifying and engaging in local grass-roots events that are  relevant for the organization.

• Builds community relationships through creating amazing events and ballpark experiences.

• Using social media marketing platforms like Facebook, Instagram, Twitter to create and maintain the company's brand.

• Develops social media marketing campaigns for all 66 home games, away games, sponsorships and special events.

• Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements

• Researching social media trends and informing management of changes that are relevant to the company's marketing activities

• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs

• In 5 months, I helped grow our accounts by nearly 45 %, across all accounts and growing an email database as well.

? Lead a team of 12 skilled Field Agents throughout the New England region to best represent the adidas brand on the key pillars: Visual Merchandising. Advocacy, and Sales.
? Oversaw the success of the field agents in over 120 retail accounts.
? Ensured successful execution and implementation of the adidas business plan to drive strong results within visual excellence, increased sell-thru, brand knowledge, and market share growth.
? Managed budget for assigned territory and work closely with my respective Area Manager to ensure expenses, overtime, mileage, etc. are monitored.
? Built constructive, effective relationships throughout the field and HQ team to align support for brand initiatives.
? A true market expert & entrepreneur: Identified and engaged in local grass-roots events that are relevant for the adidas brand.

Regional Field Marketing Manager

• Communicated with clients or employers about project, event or campaign expectations and goals
• Collaborated with clients or employers, finance teams and other team members on budgeting and allocating funds
• Delegated tasks to appropriate team members
• Managed deadlines and progress across the team to ensure the project is delivered on time and on budget
• Organized third-party providers and vendors to deliver elements that can't be produced in-house
• Oversaw the delivery of projects and making adjustments as necessary to ensure they are delivered to specifications and high standards
• Collected and analyzed feedback from customers and other project users to gauge satisfaction and success

Marketing Manager

? Inspire Retail teams and educate on product to ultimately increase sales.
? Create, implement and recap community fitness events.
? Build store and community relationships through creating amazing in-store experiences.
? Ensure in-store brand integrity by executing visual directives.

Field Marketing Agent

? Designed and suggested new display ideas for merchandise, resulting in improved customer view/accessibility and leading to increased sales.
? In charge of all window displays, overheads, and visuals throughout the store. Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
? Greeted customers entering the store to ascertain what each customer wanted or needed.
? Worked to maintain up-to-date knowledge of store policies regarding payments, returns and exchanges.
? Provided an elevated customer experience to generate a loyal cliental. Worked as part of a team to limit unit shrink inside the store.

Visual Merchandising Manager

Find out detailed information about Francis McKenna, Marketing Manager and Social Media Director in Pawling, NY

Francis McKenna: Marketing Manager and Social Media Director in Pawling, NY

Francis McKenna

Western Connecticut University