Francis McKenna: Marketing Manager and Social Media Director in Pawling, NY

• Being a market expert & entrepreneur: Identifying and engaging in local grass-roots events that are relevant for the organization. • Builds community relationships through creating amazing events and ballpark experiences. • Using social media marketing platforms like Facebook, Instagram, Twitter to create and maintain the company's brand. • Develops social media marketing campaigns for all 66 home games, away games, sponsorships and special events. • Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements • Researching social media trends and informing management of changes that are relevant to the company's marketing activities • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs • In 5 months, I helped grow our accounts by nearly 45 %, across all accounts and growing an email database as well.

• Communicated with clients or employers about project, event or campaign expectations and goals • Collaborated with clients or employers, finance teams and other team members on budgeting and allocating funds • Delegated tasks to appropriate team members • Managed deadlines and progress across the team to ensure the project is delivered on time and on budget • Organized third-party providers and vendors to deliver elements that can't be produced in-house • Oversaw the delivery of projects and making adjustments as necessary to ensure they are delivered to specifications and high standards • Collected and analyzed feedback from customers and other project users to gauge satisfaction and success

? Designed and suggested new display ideas for merchandise, resulting in improved customer view/accessibility and leading to increased sales. ? In charge of all window displays, overheads, and visuals throughout the store. Recommended, selected and helped locate and obtain out-of-stock product based on customer requests. ? Greeted customers entering the store to ascertain what each customer wanted or needed. ? Worked to maintain up-to-date knowledge of store policies regarding payments, returns and exchanges. ? Provided an elevated customer experience to generate a loyal cliental. Worked as part of a team to limit unit shrink inside the store.