Francisco Ruiz: Senior Consultant in Chicago, IL
Francisco Ruiz
Senior Consultant
Chicago | United States
Skills
No information
Interests
No information
Industries
Lifestyle
Outdoor
Skate
Streetwear
Surf
Work experience
Blue Cross Blue Shield Association
Senior Consultant | 02/2006 - Current
• Product manager for BCBSA’s physical activity-tracking program with oversight of marketing, sales, user experience and customer service. Responsible for migration to responsive design and development of mobile app.
• Led BCBSA’s marketing and technical implementation of a joint informational website between BCBSA and Walgreens to educate members about the Affordable Care Act.
• Managed the development of BCBSA’s Twitter and Facebook identity.
• Organized a workgroup of over 100 BCBS e-marketing and communications professionals providing a forum for knowledge-sharing and networking.
• Managed $4M brand advertising campaign.