Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Surf

Art Director

Creative & Design

For over 15 years I've had the opportunity to art direct and design a wide range of challenging projects, web & print. My experience enables me to solve complex design problems through strategic thinking, creativity, and innovation. Adaptable to feedback and always striving to produce the best work from concept to final production. I'm a hands-on collaborator with a professional approach (+ sense of humor).  I enjoy revamping brands, making them stand out from the competition.

Direct all creative strategy, development, and design for industry-leading tactical/outdoor lifestyle company of premium products (Illumination tools, tactical accessories, & hearing protection)
•	Manage in-house team of designer, production artist, technical writer, freelancer, and outside vendors
•	Work with senior writer to create integrated advertising campaigns including, print, web, social, and video 					
•	Produce weekly high-impact email blasts targeted to 175,000 + customers	
•	Execute deliverables of all product launches, including the design of high-end packaging, annual catalogs, multi-market brochures, tradeshow graphics, POP, apparel, social media, and other marketing collateral	
•	Direct studio product photography and collaborate on off-site lifestyle photos shoots
•	Establish efficiency processes, track studio spending while successful keeping projects on/under budget					
=	Responsible for quality control and production workflow, with short lead times and overlapping deadlines
=	Winner of several designs, including In-HOWse, Marcom, and Communicator Awards

Find out detailed information about Franco Ortiz, Art Director in Corona, CA

Franco Ortiz: Art Director in Corona, CA

Franco Ortiz