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Creative Marketing Director / Head Photographer

Media & Entertainment

Experienced in digital asset creation with a history of work in the apparel and fashion industry. Skilled in photography, content creation and social media management.

https://www.francozulueta.com/

Responsible for strategizing, developing, and executing content strategy for main media channels including @Blends Instagram, which has a following of 95.1k, website, and others

Produce full content marketing initiatives in conjunction with Adidas, Puma, Vans, and G-Shock which included photographing content, conceptual planning, and budget

management for key product activations and collaborations
Communicate with major cultural new outlets, such as Hypebeast and HighSnobiety, to distribute Blends content to be featured on their digital platforms

Communicate with clients to carry out their project vision and goals

Worked with Hypemaker (HYPEBEAST's creative agency) on projects for the NBA on TNT and Glenlivet Liquor

Other previous clientele include Paul Mitchell, Glyph Salon (Equinox), Puma Hoops, and Dickies Construct

Freelance Photographer • Self Employed

Create daily content in a fast-paced environment to be distributed on all Blends media

channels, including @Blends Instagram, website, and more using Adobe Creative Suite

Understand Instagram, Shopify, and Mailchimp analytics and communicating with e-commerce and Blends buying team to properly optimize digital marketing approach

Write copy for Instagram captions, newsletters, and press releases to highlight key
features of our product, release information, etc.

Assistant Creative Marketing Director

Managed webstore by creating product pages, writing product descriptions, taking
product photos, and fulfilling orders using Shopify

Created website banners, Instagram story assets, and newsletters using Adobe
Photoshop to ensure that digital platforms were up to date

Utilized Google calendar to ensure that incoming inventory was released at the appropriate time

E-Commerce Associate

Find out detailed information about Franco Zulueta, Creative Marketing Director / Head Photographer in Orange County, CA

Franco Zulueta: Creative Marketing Director / Head Photographer in Orange County, CA

Franco Zulueta

California State University