Franco Zulueta: Creative Marketing Director / Head Photographer in Orange County, CA

Responsible for strategizing, developing, and executing content strategy for main media channels including @Blends Instagram, which has a following of 95.1k, website, and others Produce full content marketing initiatives in conjunction with Adidas, Puma, Vans, and G-Shock which included photographing content, conceptual planning, and budget management for key product activations and collaborations Communicate with major cultural new outlets, such as Hypebeast and HighSnobiety, to distribute Blends content to be featured on their digital platforms

Communicate with clients to carry out their project vision and goals Worked with Hypemaker (HYPEBEAST's creative agency) on projects for the NBA on TNT and Glenlivet Liquor Other previous clientele include Paul Mitchell, Glyph Salon (Equinox), Puma Hoops, and Dickies Construct

Create daily content in a fast-paced environment to be distributed on all Blends media channels, including @Blends Instagram, website, and more using Adobe Creative Suite Understand Instagram, Shopify, and Mailchimp analytics and communicating with e-commerce and Blends buying team to properly optimize digital marketing approach Write copy for Instagram captions, newsletters, and press releases to highlight key features of our product, release information, etc.

Managed webstore by creating product pages, writing product descriptions, taking product photos, and fulfilling orders using Shopify Created website banners, Instagram story assets, and newsletters using Adobe Photoshop to ensure that digital platforms were up to date Utilized Google calendar to ensure that incoming inventory was released at the appropriate time