Frank Hwang: VP of Marketing and Communications, Pro Cycling in Rye, NH

• Plan the strategy and integration of all media including TV, out of home, social media, content, influencers, Display, SEO, SEM, re-targeting, email and experiential using a mobile-first strategy to deliver cohesive marketing campaigns mapped to the consumer funnel from awareness to conversion. • Design and deliver on budget media mix marketing strategies to support all business channels: Wholesale, Retail and E-commerce. • Lead the efforts with key stakeholders to use MROI, DMP and attribution analysis to optimize working media investments across the consumer journey. • Act as the internal evangelist to the consumer, using digital and mobile innovation to define the lifestyle of the brand, leading to top box brand health scores and increased new consumer acquisition. • Use internal consulting group model to be SME's and create efficiencies, allowing a flexible approach with a unified campaign concept and strategy for disparate parts of the business. • Pioneer content and commerce integration from in-store to web to social media, using unified content calendars linked to +20% to +200% in key growth categories. • Develop and execute data-first global owned strategy, managing Timberland's efforts across all paid and organic platforms to create a unified, consistent content calendar, increasing audiences, engagement and conversion-driving traffic. • Integrate consumer experiences into the overall media plan, using a unified approach, where content is used to drive amplification and scale with key media channels. • Concepted + implemented global influencer programs, managing internal / external PR resources.

• Developed long-range strategic plan for accelerate growth and share to create a foundation in key categories with +50% growth in North America and increased overall global revenue by +30%. • Re-invigorated and re-launched Timberland Boot Company brand to key target consumers with limited budget, becoming the #1 casual shoe for key department store partner. • Pioneered brand influencer programs to create broader awareness and engagement. • Partnered with regional marketing and sales teams to develop and execute marketing mix strategies ensuring global consistency across the brand.

• Responsible for global marketing for key men's product categories with long-range strategic planning for the men's brand, utilizing a 24 month Go-to-Market process. • Created globally relevant consumer stories and campaigns for key products, driving sell- in and sell-through, utilizing toolkits for global distribution.

- Cannondale • Responsible for global marketing strategy from long-range strategy to regional execution, unifying disparate regional brand marketing efforts into a single global strategy. • Created multiple global 360 brand campaigns across major consumer touch points incl 500+ dealer doors and distributors. • Activated sports marketing properties in key segments, from grassroots to ProTour team. • Utilized consumer first strategies + market trend data to harmonize product development cycle and create innovative product stories with +20% sell-in above forecast. • Launched new brand website to tell product and content stories to build e-commerce. • Grew NA market share by 15% and global revenue by over 25% year over year.