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Moto & Powersports

Creative Director

Creative & Design

Hi, I'm Frank Manley Nelson, Creative Director; accomplished visual artist, and experienced art director, specializing in; project management, logo design, iconography, brand development, rebranding, print production, advertising, photo & video shoot direction, app interface design, and digital media strategies for web and social, hands-on direction, team building, print material, conceptual design, vehicle livery design, packaging design, and UI/UX visual communication.

Overview

- Experienced in managing teams large and small to succeed.
- Love of design, type and iconography principles and attention to detail.
- Winner of the Communicator Awards Gold Award of Excellence in Art Direction (2015).
- Strives to create a culture where I can help others learn and grow while doing the same.

Responsible for conceptualizing brand image and maintaining an industry-leading look and feel for print, web, social media, advertising, and television.

- Work with Executive Management Team to define company objectives, Sales & Marketing goals and communicate directives to Creative Team.

- Provide leadership and empowerment for the Creative Team to evolve and push for new ideas to keep the branding fresh and relevant.

- Drive projects from conception to completion, with tight deadlines to set project milestones in a fast-paced working environment.

- Translate love of design, passion for typography, and editorial composition into high-quality materials that
curate an inspirational brand story that enhances the consumer's experience.

- Measure and analyze digital analytics and insights for Social and Web to develop KPI metrics and executing directives based on informed data-driven decisions.

- Collaborate with New Business partners on engaging go-to-market product-marketing strategies.

- Engineering Department cross-platform partner responsible for functional prototyping of UI/UX for user-centered App Development.

- Travel to represent the company at events to meet with key industry leaders and communicate brand status and current B2B marketing goals.

- Compile assets ad-hoc from contributing cross-platform parties, and present collaborative materials to Executive Team.

- Manage and provide hands-on creative direction to a lean Creative Team across all media platforms; print, photo/video, social media, and web.

- Present concise visual communication strategies, including storyboarding, photo/video shoot coordination, on-set direction, and production.

Recruited by Founder/CEO Terry Vance to be an integral part of the company's first-ever in-house marketing department, duties include (former: Graphic Designer, Senior Designer, Creative Manager)

- Oversee the Marketing Department for $70MM business while maintaining and closely monitoring a flexible budget.

- Work closely with President, Vice President, and Executive Management Team to define company objectives, Sales & Marketing goals and communicate directives to Marketing Team.

- Travel to represent the company at events to meet with key industry leaders and communicate brand status and current Marketing goals.

- Present Marketing Plan to company Executive Team and External Stakeholders

- Negotiate contracts and pricing for print, packaging, POP products as well as online and print AD spaces for maximum brand exposure while staying on budget.

- Drive projects from conception to completion, work with tight deadlines to set project milestones, compile assets from contributing parties, present materials for approval, submitting artwork, and following through on production.

- Manage and provide hands-on creative direction to a lean Creative Team across all media platforms; print, photo/video, social media, and web.

- Interface with Photography and Video Department to provide concise visual communication strategies, including storyboarding and photo/video shoot coordination.

Marketing Director

Find out detailed information about Frank Manley Nelson, Creative Director in Santa Ana, CA

Frank Manley Nelson: Creative Director in Santa Ana, CA

Frank Manley Nelson