Frank Manley Nelson: Creative Director in Santa Ana, CA

Responsible for conceptualizing brand image and maintaining an industry-leading look and feel for print, web, social media, advertising, and television. - Work with Executive Management Team to define company objectives, Sales & Marketing goals and communicate directives to Creative Team. - Provide leadership and empowerment for the Creative Team to evolve and push for new ideas to keep the branding fresh and relevant. - Drive projects from conception to completion, with tight deadlines to set project milestones in a fast-paced working environment. - Translate love of design, passion for typography, and editorial composition into high-quality materials that curate an inspirational brand story that enhances the consumer's experience. - Measure and analyze digital analytics and insights for Social and Web to develop KPI metrics and executing directives based on informed data-driven decisions. - Collaborate with New Business partners on engaging go-to-market product-marketing strategies. - Engineering Department cross-platform partner responsible for functional prototyping of UI/UX for user-centered App Development. - Travel to represent the company at events to meet with key industry leaders and communicate brand status and current B2B marketing goals. - Compile assets ad-hoc from contributing cross-platform parties, and present collaborative materials to Executive Team. - Manage and provide hands-on creative direction to a lean Creative Team across all media platforms; print, photo/video, social media, and web. - Present concise visual communication strategies, including storyboarding, photo/video shoot coordination, on-set direction, and production.

Recruited by Founder/CEO Terry Vance to be an integral part of the company's first-ever in-house marketing department, duties include (former: Graphic Designer, Senior Designer, Creative Manager) - Oversee the Marketing Department for $70MM business while maintaining and closely monitoring a flexible budget. - Work closely with President, Vice President, and Executive Management Team to define company objectives, Sales & Marketing goals and communicate directives to Marketing Team. - Travel to represent the company at events to meet with key industry leaders and communicate brand status and current Marketing goals. - Present Marketing Plan to company Executive Team and External Stakeholders - Negotiate contracts and pricing for print, packaging, POP products as well as online and print AD spaces for maximum brand exposure while staying on budget. - Drive projects from conception to completion, work with tight deadlines to set project milestones, compile assets from contributing parties, present materials for approval, submitting artwork, and following through on production. - Manage and provide hands-on creative direction to a lean Creative Team across all media platforms; print, photo/video, social media, and web. - Interface with Photography and Video Department to provide concise visual communication strategies, including storyboarding and photo/video shoot coordination.