Gabby Roger:

• Created and posted weekly social media content that is on-brand to CAVA's mission and brand aesthetic • Planned and executed on-campus marketing activations and events with various campus organizations using social media outreach and knowledge of target market • Participated in weekly touch base meetings to brainstorm marketing strategies and discuss campaign analytics, wins, and learnings

• Researched talent across platforms including Instagram, TikTok, and YouTube and assisted with the development and execution of branded marketing campaigns for our client companies in the beauty, health, and fashion spaces • Prepared talent one-sheets, creative briefs, influencer pitch decks, and detailed program recap decks with information including KPIs, social media analytics, wins and learnings • Booked talent's travel, created invoices, and tracked influencer marketing team's monthly spend across all campaigns

Managed the guest list and check-in booths for honorees and guests at non-profit events such as Sony's City Year Event and SAG-AFTRA Annual Patron of the Artists Awards • Escorted honorees and their teams into events and helps with crowd control while maintaining a professional demeanor • Assisted in silent and live auctions

• Communicated with our affiliate companies to negotiate ad placement media packages • Managed the content of Slickdeals, a deal sharing website with 11M unique monthly visitors and a Goldman Sachs company • Created and delivered weekly reports of revenue growth and engagement of ad placements using Google Analytics