Gabriel Fourari: Brand Success at Faire in Laguna Beach, California

Develop and maintain relationships with key accounts and find ways for client goals to align with company goals by driving product adoption and engagement amongst my book of business. My book of business size is around 250-300, which includes some of the highest value accounts on the platform. Consistently finding opportunities and ways to drive brand growth and revenue on the platform. Collaborate cross-functionally to ensure brands on Faire are successful (Design, Marketing, Customer Support, Product).

Drive product trials and influence perception of the brand to key segments of the market. Support on and off premise sales force by building relationships with managers and owners in order to secure new accounts.

Generated leads, created and monitored ads for the largest event held at the facility (NCAA National Championship) Created email marketing campaigns to segment interested customers in the event.

Responsible for brand outreach, through marketing the product to family, friends, and fellow classmates, by means of word of mouth as well as social media marketing.

Created ads, as well as made upwards of 50 cold calls a day in order to find small to large scale businesses to rent out spaces we had available. Generated 15k in revenue for the year in the duration of the 3 month internship.