-Managed 4 social media platforms through ideation, content creation, copy
writing, community management, and reporting to an audience of over 200k
-Raised social media engagement 250%
-Supported influencer, SEO, paid social, and email marketing teams with various
projects, including an email subscriber reactivation campaign through Mailchimp.
-Implemented a "Surprise & Delight" program to surprise loyal consumers with customized packages to increase brand loyalty.

Digital Marketing Coordinator

-Developed an independent project for the Sales and Product development team to research customer feedback on top products, resulting in data to improve products
and customer relationships.
-Evaluated online customer reviews of the top 50 products for the ECommerce
marketing team in pursuance of increasing average order value and social media
following.
-Used Salesforce Marketing Cloud & HTML to execute email marketing sends, then
analyzed their open rate, click through rate, and average order value as a result of the email.

Ecommerce Marketing Intern

-Managed the social media for the University of Michigan's Mechancal Engineering
program in order to promote related news towards an audience of over 33,000
students, gaining 10% followers monthly.
-Design graphics and programs for College of Engineering events.
-Connecting with students and alumni on social media to invite prospective
students to the University.

Marketing & Media Assistant

Find out detailed information about Gabriela Arriaga,  

Gabriela Arriaga:

Gabriela Arriaga

University of Michigan