Gabriela Arriaga:

-Managed 4 social media platforms through ideation, content creation, copy writing, community management, and reporting to an audience of over 200k -Raised social media engagement 250% -Supported influencer, SEO, paid social, and email marketing teams with various projects, including an email subscriber reactivation campaign through Mailchimp. -Implemented a "Surprise & Delight" program to surprise loyal consumers with customized packages to increase brand loyalty.

-Developed an independent project for the Sales and Product development team to research customer feedback on top products, resulting in data to improve products and customer relationships. -Evaluated online customer reviews of the top 50 products for the ECommerce marketing team in pursuance of increasing average order value and social media following. -Used Salesforce Marketing Cloud & HTML to execute email marketing sends, then analyzed their open rate, click through rate, and average order value as a result of the email.

-Managed the social media for the University of Michigan's Mechancal Engineering program in order to promote related news towards an audience of over 33,000 students, gaining 10% followers monthly. -Design graphics and programs for College of Engineering events. -Connecting with students and alumni on social media to invite prospective students to the University.