Fashion

Sr. Brand Manager Sprite

Top Management

Deployed 2021 Annual Brand plan Mexico strategy in just 2 months with 2 new initiatives to ensure brand targets.
Responsible for Sprite business in Mexico by developing medium and long-term brand strategy,
strengthening brand equity, creating media and communication strategy to bring innovative campaigns
to life, securing portfolio Management, defining innovation, pricing and promotion strategies and achieving a flawless execution in POS through a consistent go to market plan. Working collaboratively and making business decisions about future direction based on performance and ROI to Ensure
LATAM objectives. Accountable of understanding consumer insights and worldwide trends in
5527605414	order to identify key issues and opportunities for profitable brand growth and design continuous
Gabriela.hernandez.campuzano@hotmail.com	innovation through new proposals to capture business opportunities with a long-term brand
plan.

Drove Fresca 2019 sales up to 4% vs market 2% FY result and led 2020 sales increase above
with 7 years of experience in	other KO fruit sparkling brands.
brand building within different	Accountable for leading mid-term Brand Building and growth strategies through integrated consumer
experiences, working closely with the system (Marketing Execution, Operations, Marketing, Legal,
categories such as Personal	PAC, SRA, ) and externally (bottlers / agencies).

Care, Sugar confectionary and	Responsible for Brand Tracking within Sparkling Drinks Market: Volume and profit performance,
Market Share evolution, KBIs analysis and identifying growth opportunities.
Sparkling Drinks.	In control of go-to-market commercialization plan, tailor-made trial activities and managing Media
strategy to ensure maximum and relevant brand visibility, TV Campaign, as well as Print, Digital,
Passionate for building brand's love, always   Endorsements and PR as a local jewel to guarantee a solid P&L variables and sales increase.

a result driven and making things happen

 Brand Manager- Fresca

Launched first youtuber (YUYA) co created shampoo in the world, that turned into most sold
sku for the Brand and lead to a second launch, leaving Sedal as the first Brand releasing

Sr. Brand Coordinator Sedal

Find out detailed information about gabriela hernandez, Sr. Brand Manager Sprite in Mexico 

gabriela hernandez: Sr. Brand Manager Sprite in Mexico

gabriela hernandez

Universidad del Valle de México

Walden University