Gabrielle Greenberg: Business Operations Manager in Santa Monica, CA

" Execute over 200 direct buys daily across 3 social media platforms and ~200 accounts to drive $500k+ revenue quarterly, while maintaining a 36% profit margin " Grew direct buy process from 1 to 3 platforms - sourcing, onboarding, & managing ~100 influencers and agencies " Manage $300k budget for media testing, daily direct buys, and additional influencer payments " Uses ROI analysis, retention, and conversion metrics to make decisions about ad placement, ensuring advertisers hit their goals and consistently fill their monthly budgets " Hired and manage a team of 3 to run and grow 10 internal accounts, saving the company $55k and generating $95k in profit " Work cross functionally with the supply and demand team to conduct testing of all new media for campaign launches, monitoring and reporting results to fill platform with high converting content

" Pioneered inventory allocation model and sales forecasting processes for retail stores companywide " Worked with Merchandiser team to recommend product placement on E-Commerce site and in all retail stores " Optimized inventory tracking, variance reports, and analytics across E-Commerce, Retail, and Wholesale channels " Re-engineered documentation, tracking, and meeting structure for all Work In Progress products to increase collaboration and reporting between production, merchandising, inventory management, and finance teams

Monitored FX exposure, Volcker mandates, and daily trade P&L for ~50 Private Wealth Management accounts " Created an internal database of financial transactions to automate reports for senior management and board presentations " Utilized firm-specific platforms and Bloomberg Terminal to monitor daily net asset values across more than 250+ funds