Various projects on a freelance

Freelance & Contract

A dynamic, creative and commercial senior marketing leader in uniquely diverse

capacities that span across all forms of B2B and B2C marketing including brand

identity, design, digital, creative strategy and audience growth initiatives.


Elite entrepreneurial approach engaging audiences with innovative brand, PR
and content marketing campaigns. A unique specialisation in delivering
inspirational leadership of cross-functional and diverse teams supported by a
healthy blend of data analytics, market insights and expert intuition.

Exceptional communication and relationship management skills with many years
as lead conduit between business stakeholders, external clients, industry,

government and agencies. Superior knowledge of business functions along with
solid budgeting and finance skills.

A connoisseur of channel agnostic content distribution, social media, events and
direct to consumer engagement strategies. A specialist in brand positioning,
finding audience and connecting with them throughout their journey.


Career Skills & A chievements

Specialisation in stakeholder engagement with a genuine and inclusive style,
and an innate ability to build successful partner relationships.

Strategic lead for brand-defining feature films and TV shows including
research, setting objectives, defining target audience, positioning, creative
materials, and overall communication and engagement strategies from pre-
production.


Unique blend of skills developed at the intersection between technology,
content and media with proven success achieving targets via a native
understanding of digital marketing and a belief in telling stories through
great ideas regardless of the medium.

Solid industry relationships with government bodies, media agencies,
publishers, distributors, publicists and journalists.


Experience developing integrated omni channel marketing strategies
across ATL paid and owned channels.


Proven skills as a leader in the efficient development and delivery of lifecycle
strategy including fostering positive team cultures and maximising business
success.


1.

approach for omni-channel direct-to-consumer   digital campaigns and Aug 2017 - present   partnerships.

KEY ACHIEVEMENTS
Various projects on a freelance
basis to develop deep cross   o   Evaluated and recommended approach for omni-channel digital
campaigns through a dedicated direct-to-consumer marketing plan aimed
functional skills at subscriber growth resulting in YOY increase in paid subscribers by 110%.
o   Re-defined business process and identified required resources, including
KEY CLIENTS: personnel and innovative technology to drive growth.
Multi-platform sustainability   o   Initiated, pitched and secured new B2B partners, resulting in 200% increase in publisher Pip Media.   yearly advertiser revenue.
o   Reviewed and developed digital content marketing strategy resulting in Redefined subscriber revenue   YOY increase in social audiences of 130%.
strategy and increased   o   Directed and transformed overall brand strategy, market intelligence, and revenue per subscriber
research as well as customer-centric activities that contributed to company
Secured new partners   growth of 60% annually.
including Bank Australia,
Stridestore.com.au, The
fermentary.com.au

releases via studio marketing, while overseeing the identification of lifecycle revenue targets and managing
the associated fiscal responsibilities.

KEY ACHIEVEMENTS
o   Champion local brand positioning and associated integrated partnerships
and marketing communications strategy for Searchlight Pictures, resulting in new franchise strategy for Disney.
o   Redefined cross-discipline process for the non-franchise team, significantly
increasing productivity and efficiency.
o   Developed 20+ strategic marketing plans resulting in 98% achieved.
o   Championed strategic review of media planning approach to non-franchise
films, resulting in significant added value and efficiencies.
o   Determined initial creative positioning using key stakeholders, market
research and collective experience ensuring maximum consumer
engagement.


2.
Go Marketing   Established a brand and marketing consultancy with   a focus on providing start-
ups with audience engagement and partnership   strategy. Establish brand
Director
marketing, content, digital and business strategy,   review and recommend

Director

for local originals and independent film portfolio including
Marketing & Distribution   lifecycle go-to market strategy of all original films and TV content (trade and consumer) as well as alternative release strategy for home entertainment titles.
Manager   Marketing Lead for Roadshow Rough Diamond TV productions.
Local Originals (Feature   KEY ACHIEVEMENTS Film & TV)   o   Promoted with an emphasis on increased stakeholder management and Mar 2018 - Oct 2019   global distribution set up plus leadership of larger team.

ORIGINAL PRODUCTIONS: o   Oversaw the "second stream" content distribution committee aimed at Breath   growing acquisition revenue and alternative distribution models
(Subscription Video On Demand, Transactional Video On Demand).
Go!
RAMS   o   Facilitated and nurtured relationships with the creative community
The Dry   (writers, directors, actors, producers, etc.), screen industry and 3rd party
Penguin Bloom   production companies resulting in a pipeline of new content.
Romper Stomper (Stan)   o   Established brands and commercial modelling from the ground up
Les Norton (ABC)   including researching consumer insights, positioning, target audience,
Australian Gangster (Seven Network)   through to associated digital and creative strategy impacting success from pre-production through lifecycle release of product.
CONTENT PLATF ORMS:
Google Play, Stan, ABC I-View,   o   Launched and managed innovative global marketing campaigns for
Foxtel, YouTube Movies, Fetch,   original series across multiple platforms resulting in over forecast results for
Telstra   90% of all original content.

o   Established strategic brand and partnership framework to inform funding
Over 70 performance marketing
applications, marketing and communication strategy resulting in added
campaigns for D-TV or home
entertainment releases promoted   value from commercial partners in excess of $2M. across Facebook, Instagram,
o   Delivered industry first A/B digital creative test, resulting in maximising box
Google Video & Display
office performance.


Roadshow Films
Oversaw the local originals and independent film portfolio (AU/NZ). Defined the


3.
Product Marketing Manager   strategic marketing direction, consumer and trade, led the planning process
Local Originals & through brand and strategy development, paid media, events & activations,
promotions, sponsorship, publicity, content selection, trade marketing, digital and Global Content   social, web and CRM, creative, events and channel selection.
Aug 2014 - Mar 2018

Portfolio Director

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gabrielle oldaker