Gabrielle Truesdale: in Atlanta, GA

Elevated Reebok’s presence and brand image in the Atlanta market and multiple key markets across the U.S. Built key relationships with Retail Managers and Associates. Result: Increased brand awareness. Held tech/mini-clinics. Result: Increased Retail Managers, Associates and consumer product knowledge. Collaborated and assisted ~15 Sales Representatives throughout the U.S. Captured detailed in-store photos to showcase proper POP displays and marketing. Attended national brand expos and events to assist our Merchandisers, Trade Marketing teams and Sales Representatives. Partnered with local retailers and organizations to create grassroots events to reach consumers on the ground in the Atlanta market. Researched and reported the latest trends and fashion culture along with key influencers in the community. Communicated regularly with management on sales trends and progress.

Processed and maintained order profile for adidas Team Dealers, Reebok Team Dealers, and Reebok Lacrosse and Crossfit accounts. Result: Produced quality assistance to the team. Developed proactive relationships with consumers. Result: Promoted brand commitment. Understood various, complex requests of accounts and the direction to be taken in an effort to ensure quick resolution. Analyzed/managed weekly reports focusing on ship windows, allocation status, delivery block usage, and ETA date management. Key contributor in ensuring specialty product launches and updates were conveyed to members of the Customer Service Specialty team. Handled multiple project assignments at one time. Delivered on-time and accurately. Built and maintained relationships with members of the sales force across the adidas-Group.