garrett kronick: Creative Leader | Art Director | Senior Creative Designer in Los Angeles Metropolitan Area, California

Accomplished Art Director and Senior Creative with over 10 years of diverse creative design experience. A collaborative leader skilled in managing teams and fostering cohesive internal relationships. Adept across multiple design disciplines including print, packaging, retail, web, digital, e-commerce, events, and experiential design. Known for a hands-on approach and a passion for delivering innovative solutions that elevate brand identities and exceed client expectations. • Creative Expertise: Demonstrated proficiency in conceptualizing and executing designs across various mediums, ensuring brand consistency and visual excellence. • Leadership and Team Management: Skilled in leading and mentoring teams, managing multiple direct reports, and fostering a collaborative work environment to achieve project goals. • Versatility: Extensive experience in adapting designs to meet specific client objectives and project requirements across a wide range of industries and platforms. • Strategic Insight: Proven ability to translate business goals into compelling visual concepts, enhancing brand identity and market presence effectively. • Brand Portfolio: Throughout my career, I've collaborated with esteemed brands such as Weedmaps, West Coast Cure, Ghost Gaming, Boost Mobile, Jose Cuervo, Tecate, Heineken, Frito-Lay, Pepsico, Electric Visual, Darkstar Skateboards, Vision Street Wear, and many more. I bring a passion for creativity, a keen eye for detail, and a strategic mindset to every project, consistently delivering impactful results.

• A leader for the evolution, definition, and execution of Weedmaps marketing campaigns. • Expert in developing comprehensive visual identities, providing clear design direction, and producing assets across various media, including print, experiential, apparel, social, digital, and more. • Developed successful B2C campaigns for event-driven marketing, significantly boosting site traffic and increasing successful user acquisitions on the platform.

• Lead creative for all packaging, front-end website development, landing pages, marketing/sales materials, social media, digital, in-store execution and on site activations. • Designed over 100+ unique strain labels featured in over 500 shops across California • Managed design team of 4 with hands-on direction and creative interpretation.

• Integrated, designed and built all Ghost Gaming original graphic content for the brands digital footprint, website, social media, apparel, activations and all marketing materials. • Collaborate with senior management to develop a brand visual identity that reflects the company’s core values, ideals, and tone of voice, guiding the process from concept to completion. • Led a creative team, growing a global fan base to over one million. • Created unique print and digital graphics for six teams competing in Fortnite, PUBG, CSGO, Gears of War, Rocket League, and Splatoon, managing the process from concept to completion.

• Developed, designed and executed the marketing strategy on out of home creative based in current trends of music, action sports and urban culture. • Collaborated and executed with marketing counterparts to create product stories for various devices in the Boost Mobile portfolio. • Digital creation and production for front-end development and social media content.

• Developed creative concepts, managed photographers and creative partners for various projects with the Frito Lay Brand Team. • Present concepts to senior leadership members of the various brand teams at Frito-Lay and Pepsico for generating creative alignment. • Created designs for print, digital, social, environmental and experiential campaigns.

• Managed creative process with studio in agency setting for multiple campaigns and client presentations including conception, design, and final art production. • Aligned with copywriters and marketing counterparts, reviewing briefs and developing stunning creative for Jose Cuervo, Heineken, and Tecate.

• Worked with creative team to develop graphics for all marketing and advertising. • Developed various marketing and branding collateral while managing budgets, vendor relations and international needs. • Led photo shoots and imagery packages both location and table top from concept to completion for merchandising, product and advertising campaigns.

• Designed DVD packaging, magazine ads and sell sheets for Warner Bros. Entertainment. • Supervised, managed, and designed for Warner Brothers Home Video account, domestic and international marketing collateral, and all DVD related artwork.