Fashion

Lifestyle

Footwear

Analyst and consumer advocate excited about using marketing data to improve positioning and build actionable strategies

-	A/B & Multivariate testing
-	SEO/SEM, AdWords, Google Analytics,
- Solved for $350M cash flow problem by designing new consumer banking
DataStudio
program + product, presented to executives, approved for product development
-	Regression Modeling in R
- Facilitated development of product marketing strategy based on trends,
-	HTML and CSS experience in emailing
consumer insights, and business objectives
and web design
- Created financial sensitivity analyses with sale trend data within SQL for targeted
demographics to better understand probable outcomes of cash flow banking	-	Digital Marketing Automation
product	-	Domo Data Analytics Software
- Composed business plans and storytelling for five emerging products to be	-	Win/Loss Analysis
utilized in internal pitching	-	Consumer Interviews


-	Qualtrics Survey Design

Marketing/Financing Products MBA Intern

Marketing Insights Project at Maverik
- Achieved over 35% avg. growth in search engine traffic for clients using Google	Inc.
Analytics, various ad-spend strategies, HTML tagging, etc.	- Customer survey design and
- Developed online branding strategies, website CMS design, and marketing	implementation using Qualtrics

automation for 100+ brands and businesses, concurrently
2nd Place - Game Day Analytics
- Designed a company-wide data visualization reporting tool for clients and Challenge
employed that tool to implement changes in SEO strategies
- Analysis of 700K Tweets and Super
- Performed web and market research (competitor evaluation, SEO tagging audits,	Bowl LIV Ads etc.) to implement more useful custom campaigns and better the customer

journey	Financial Analysis Fellow at Sorenson

Digital Marketing Manager

Tableau Data Visualization
- Led small teams to redesign website functionality and improve sales flow,	-	Salesforce analytics
SEO, and UX based on data analysis and tracking	-	Google Suite
- Built and maintained customized marketing dashboards

Marketing Consultant (Contract)

based on landscape analysis

- Personally generated 25% of all sales by implementing improvements in tri-state	Graduate Teaching Assistant
marketing strategies and customer service; trained 7 new sales representatives -	Strategic Business Management
leading to an increase of $75K in yearly sales revenue	Vice President - Grad Sustainability Club

Asst. Manager of Retail & Commercial Sales

Find out detailed information about Garrett Wood,  

Garrett Wood:

Garrett Wood