Gary Kessler: in Tamarac, FL

PRESSED JUICERY - Honolulu, HI National chain of retail locations specializing in farm-to-bottle affordable and accessible blended juice. * Drive company sales growth through customer experience, teamwork and product knowledge, * Manage controlables * Forecasting needs * Effective product ordering * Continuous coaching using useful feedback * Lead for all local marketing and

SURF LINE HAWAII / JAMS - Honolulu, HI Retail store specializing in two original Hawaiian apparel brands - Surf Line Hawaii and Jams. Lead all aspects of retail operations for Jams and Surf Line Hawaii with stores on Oahu and Hawaii Island.Lead for all store operations including policy & procedure. * Responsible for recruiting, hiring, training, developing and supporting all store field operations. * Lead for all HR, payroll and employee relations. * Led and directed the opening of a new Surf Line Hawaii store at The International Marketplace, Waikiki, HI December 2017. * Selection and implementation of new POS and e-commerce platform. * Sales and payroll budgeting.

ADVENTURE SPORTS - Miami, FL Retail stores specializing in kite boarding, stand-up paddle boarding, windsurfing, kayaking equipment, apparel and accessories. Lead all aspects of store development and field operations for Adventure Sports with retail locations in Miami, Ft Lauderdale and Maui including instructional/rental facility in the Cutler Bay area of Miami. * Responsible for store sales and operational strategy including policy and procedure. * Overseeing product selection and purchasing. * Store marketing and promotiional events. * Partnered with Neil Pryde wholesale division to sell and market their board sports products through Adventure Sports stores. * Sales and payroll budgeting.

BUNULU - Bradenton, FL New chain of Coastal Lifestyle apparel and accessories stores owned by Beall’s Department Stores. Lead all aspects of field operations for new chain of coastal lifestyle retail stores in Florida. Reporting directly to Divisional VP and working in partnership with all levels of corporate management and executives including marketing, buying/allocation, visual merchandising and e-commerce. * Development and implementation of all store operations and policy & procedure. * Responsible for recruiting, hiring, training/development, motivating and supporting the store management teams to develop and implement action plans that meet operational and organizational objectives. * Responsible for all HR and employee relations. * Developing and implementing e-commerce fulfillment processes and procedures in the field. * Directed opening of three new stores between August and November 2015.

• Responsible for the development of new store opening operational strategy for retail. • Manage all facets of regional retail expansion opportunities in conjunction with Construction and Real Estate Managers to meet organizational goals. • Monitor, maintain and report on established processes for new store openings for continual feedback and improvement. • Develop District and Store Managers to be proactive in the new store opening process.

* Responsible for the development of sales and operational strategies for wholesale, retail and surfboard/SUP rentals in order to achieve organizational sales goals and optimize profit margins and brand recognition. * Trained and developed warehouse and retail personnel, resulting in increased sales and productivity. * Ensured high-level completion and customer satisfaction for all Hawaii logistics, shipping & receiving. * Increased retail store sales by 29% and surfboard and SUP rentals by 20% vs 2012. * Cultivated effective business relationships with decision makers in key accounts. * Developed promotional concepts and materials to drive additional sales and brand awareness.

* Responsible for 10 stores, including the 585 Venice, flagship and the Newport Fashion Island, Waterman Collection concept store. * Increased sales numbers in all comp stores by an average of 15%. * Analyzed sales data, P&L reports, payroll budgets, etc. Partnered with field management and home office to close the gap on underperforming departments and maximize stores contributions. * Planned and staffed Quiksilver, Roxy and DC action sports events, athlete signings and promotions. * Liaison between the corporate office and the stores, ensuring that all stores are following company operational & visual directives, and implementing all company policies and procedures. * Drove the implementation of company programs by motivating and supporting the store management team to develop and execute action plans that meet operational and organizational objectives. * Opened two new premier locations, fully developed teams from sales staff through management.

* Led #1 district by sales volume in North America. * Responsible for 10 stores including two of the top ten full-price stores and the two top volume factory stores in North America. * Increased sales numbers in all comp stores by an average of 25%. * Analyzed sales data, P&L reports, payroll budgets, etc. Partnered with home office and management to close the gap on underperforming departments and maximize stores contributions. * Planned and staffed Quiksilver, Roxy and DC action sports events, athlete signings and promotions. * Liaison between the home office and the stores, ensuring that all stores are following company operational & visual directives, and implementing all company policies and procedures. * Drove the implementation of company programs by motivating and supporting the store management team to develop and execute action plans that meet operational and organizational objectives. * Opened 15 new locations in the U.S. and Canada, including Miami Beach, Orlando, New Jersey, New York (Times Square), Boulder, Tempe, Montreal and Quebec. Hired and developed entire field teams.