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Co-founder

Executive

Experienced marketer, leader, and entrepreneur specializing in affiliate and influencer marketing for retail and direct-to-consumer e-commerce brands. With over 20 years of expertise across both client and agency sides, I have a proven track record of driving growth through strategic partnerships and digital marketing. As co-founder of AvantLink, and consultant/program manager for top brands including Patagonia, REI, and Microsoft, I’ve led innovative campaigns that deliver measurable results. <a href="https://www.linkedin.com/in/garymarcoccia/" rel="noopener noreferrer" target="_blank">LinkedIn</a> | <a href="https://gravityfed.com/" rel="noopener noreferrer" target="_blank">GravityFed</a> | <a href="https://thedailypow.com/" rel="noopener noreferrer" target="_blank">TheDailyPow</a>

* Produced over $20 million in sales as an affiliate partner for leading
retailers and direct-to-consumer brands. 

* Secured and maintained long-term affiliate service contracts with prominent e-commerce brands, including OLIPOP , with a proven track record of success (case study available). 

* Developed innovative strategies to optimize affiliate performance, resulting in consistent revenue growth and increased brand loyalty.

* Designed and advised on the revenue framework for Microsoft's
affiliate publishing initiatives. 

* Established key performance indicators (KPIs) and a comprehensive reporting scorecard to effectively evaluate advertiser and brand performance. 

* Collaborated with cross-functional teams to implement data-driven strategies, optimizing performance and scaling publisher revenue.

Analyst & Consultant

* Spearheaded go-to-market strategy, promoting SaaS awareness and
achieving sustained growth from startup phase. 

* Directed the development and launch of the network’s MVP, positioning AvantLink as a leader in affiliate marketing for e-commerce. 

* Created strategic partnerships and industry alliances, enhancing market presence and driving long-term profitability.

Co-founder & VP Marketing

* Led operations and quadrupled affiliate marketing program sales within 24 months. 

* Generated over 10% of company sales growth, achieving 60% new customer acquisition. 

* Cultivated relationships with key affiliate partners, negotiating contracts and leading collaborative initiatives to broaden brand reach.

Affiliate Program Manager

Find out detailed information about Gary Marcoccia, Co-founder in Park City, UT

Gary Marcoccia: Co-founder in Park City, UT

Gary Marcoccia

Alfred University