Gary Marcoccia: Co-Founder | VP & CBO | Affiliate & Influencer Marketing Strategist for Retail & DTC Brands in Park City, UT

As Co-founder and Chief Business Officer at GravityFed.com, Inc., I played a pivotal role in establishing a partnership marketing agency dedicated to outdoor and lifestyle brands. My focus on innovative marketing strategies has led to over $20M in attributable client and brand sales. I also created a successful gifting and coupon system for OLIPOP, which significantly increased revenue from influencers. Additionally, I founded TheDailyPow.com, a ski video blog that achieved over 2M lifetime YouTube views.

In my role at Microsoft, I collaborated with cross-functional teams to design and implement affiliate frameworks that significantly improved revenue tracking and publisher retention. By developing performance models and automated dashboards, I was able to drive a 200% increase in tracking efficiencies and enhance publisher retention by 70%. My work focused on optimizing strategies through data-driven insights, contributing to the overall success of Microsoft’s digital marketing initiatives.

At AvantLink, I played a pivotal role in building an innovative affiliate network that transformed e-commerce partnerships. I led the growth strategy that positioned us as a market leader within three years, while also creating a dedicated account executive team that significantly boosted revenue. Our disciplined operations and strategic partner development achieved profitability and a debt-free status by year five.