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IOGEAR Brand Manager - Brand Marketing | Product Marketing | Public Relations

Digital & Media

Marketing and branding professional with experience and expertise in management of personnel, events, and creation of marketing and budget plans. Brand and product positioning strategies involving both B2B and B2C channels have proven results in achieving revenue and market share objectives.


- Develops and executes brand’s annual and long-term strategic marketing plans
- Developed and leads a 6 member team, including setting department and individual KPI’s 
- Analyzes marketing project performance against set KPI’s
- Ensures consistent brand message throughout marketing materials and events
- Develops and manage marketing budget spanning advertising, events and media relations
- Uses consumer and competitive research in developing marketing campaigns  
- Leads cross-departmental product launch communications  
- Manages direct e-mail marketing, social media and sales support
- Manages large scale trade show and event organization
- Develops strategic partnerships to drive brand awareness

-Forecasted and managed yearly marketing budget 
-Managed 2 PR agencies that covered 6 countries in Latin America
-Orchestrated strategic marketing relationships with channel partners	
-Headed media buys in print and web 
-Managed product development from concept to delivery 
-Spearheaded marketing to launch consumer electronic products into Latin America
-Contributed in building brand recognition to rank #1 in Brazil, #4 in Mexico and top 8 in Argentina within 12 months

Marketing Manager

-Directed brand marketing & public relations strategy for N. America
-Managed corporate identity and enhanced brand awareness through strategic initiatives: 
         -Developed branding campaigns that increased overall web traffic 
         -Created and grew social networks through Facebook and Twitter 
         -Operated media buys for print and web ads
-Proof of concept to global launch of industry’s first ‘green’ product line
-Cultivated relationships with e-tail partners, channel distributors and national media
-Wrote and edited copy for print and online advertisements, web content and newsletters

Marketing & Communications Manager (2008-2011)

-Wrote, distributed and executed media pitches 
-Drafted press releases, company fact sheets and corporate bios
-Secured coverage in top tier press: AP, CNET.com, USA Today, Variety, The Hollywood --- Reporter, The Boston Globe, Popular Mechanics, WIRED, Red Herring, San Francisco Chronicle

Assistant Account Executive--Digital Entertainment, Rights and Technology

-Implemented co-op marketing strategy with partners that boosted web traffic by 43%
-Reduced production and collateral printing costs by 50% savings per year
-Managed all aspects of trade show and events from planning to execution 
-Managed public relations firm and coordinated strategic PR campaigns
-Improved brand awareness through new corporate website design and collateral materials 
-Conceptualized and developed website strategy and navigational model, increasing traffic by 32% and generating 5% more sales leads

M.A.G. Manufacturing - Security Hardware Manufacturer

Find out detailed information about Gene Chi, IOGEAR Brand Manager - Brand Marketing | Product Marketing | Public Relations in Corona, CA

Gene Chi: IOGEAR Brand Manager - Brand Marketing | Product Marketing | Public Relations in Corona, CA

Gene Chi

California State University, Fullerton