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Outdoor lover

Marketing Manager | Marketing Communications, Digital Marketing, GTM Strategy, B2B and B2C Marketing

Digital & Media

Strategic and results-driven marketing leader with more than a decade of experience crafting and executing multi-channel campaigns across outdoor, tech, and sports industries. Adept at building high-performing teams, aligning departmental goals with company-wide objectives, and driving brand growth through data-informed strategies. Known for cross-functional collaboration, innovative go-to-market planning, and elevating brand equity through athlete and influencer partnerships.

· Leading new company category development in Outdoor Adventure (Hiking, Fishing, Camping)
· Own end-to-end GTM strategy for product launches within the Outdoor Adventure vertical
· Lead strategic planning and execution for high-growth verticals including Climbing and Cycling
· Developing new sales channels in the outdoor space to unlock revenue opportunities
· Oversee athlete and creator partnerships, curating a high-impact ambassador network

Marketing Manager

· Architected marketing strategies grounded in customer intelligence, market analytics, and business performance data to drive growth and brand equity across channels
· Directed the conception, development, and rollout of a new brand in 2021
· Streamlined departmental operations through process improvements and functionality
· Led cross-functional collaboration with product, sales, and executive teams to design and execute go-to-market strategies for product launches
· Oversaw integrated marketing activations across events, public relations, digital media, influencer partnerships, and paid advertising
· Built and mentored high-performing team, establishing clear KPIs and driving development

· Led and scaled the marketing organization, setting departmental and individual KPIs, mentoring talent · Owned annual marketing budget forecasting and management
· Directed comprehensive digital marketing strategy, overseeing content development, email marketing, social media, and performance-driven SEM/PPC to maximize brand visibility and conversion
· Leveraged consumer and competitive intelligence to inform campaign development · Oversaw large-scale trade shows and experiential activations
· Forged strategic partnerships to amplify brand awareness, unlock co-marketing opportunities

IOGEAR Brand Manager - Brand Marketing | Product Marketing | Public Relations

✱	Researched, analyzed and tracked market trends
✱	Directed brand marketing & public relations strategy for N. America and Latin America
✱	Managed corporate identity and enhanced brand awareness through strategic initiatives 
✱	Developed branding campaigns that increased overall web traffic 
✱	Created and grew social networks through Facebook and Twitter 
✱	Proof of concept to global launch of industry’s first ‘green’ product line
✱	Cultivated relationships with e-tail partners, channel distributors and national media
✱	Wrote and edited copy for print and online advertisements, web content and email campaigns

Marketing Manager - Channel Marketing | Demand Generation | Social Media Marketing

Find out detailed information about Gene Chi, Marketing Manager | Marketing Communications, Digital Marketing, GTM Strategy, B2B and B2C Marketing in Corona, CA

Gene Chi: Marketing Manager | Marketing Communications, Digital Marketing, GTM Strategy, B2B and B2C Marketing in Corona, CA

Gene Chi

California State University, Fullerton