Gene Chi: Marketing Manager | Marketing Communications, Digital Marketing, GTM Strategy, B2B and B2C Marketing in Corona, CA

· Leading new company category development in Outdoor Adventure (Hiking, Fishing, Camping) · Own end-to-end GTM strategy for product launches within the Outdoor Adventure vertical · Lead strategic planning and execution for high-growth verticals including Climbing and Cycling · Developing new sales channels in the outdoor space to unlock revenue opportunities · Oversee athlete and creator partnerships, curating a high-impact ambassador network

· Architected marketing strategies grounded in customer intelligence, market analytics, and business performance data to drive growth and brand equity across channels · Directed the conception, development, and rollout of a new brand in 2021 · Streamlined departmental operations through process improvements and functionality · Led cross-functional collaboration with product, sales, and executive teams to design and execute go-to-market strategies for product launches · Oversaw integrated marketing activations across events, public relations, digital media, influencer partnerships, and paid advertising · Built and mentored high-performing team, establishing clear KPIs and driving development

· Led and scaled the marketing organization, setting departmental and individual KPIs, mentoring talent · Owned annual marketing budget forecasting and management · Directed comprehensive digital marketing strategy, overseeing content development, email marketing, social media, and performance-driven SEM/PPC to maximize brand visibility and conversion · Leveraged consumer and competitive intelligence to inform campaign development · Oversaw large-scale trade shows and experiential activations · Forged strategic partnerships to amplify brand awareness, unlock co-marketing opportunities

✱ Researched, analyzed and tracked market trends ✱ Directed brand marketing & public relations strategy for N. America and Latin America ✱ Managed corporate identity and enhanced brand awareness through strategic initiatives ✱ Developed branding campaigns that increased overall web traffic ✱ Created and grew social networks through Facebook and Twitter ✱ Proof of concept to global launch of industry’s first ‘green’ product line ✱ Cultivated relationships with e-tail partners, channel distributors and national media ✱ Wrote and edited copy for print and online advertisements, web content and email campaigns