Genesis Arreola: Social Media Manager

Develop social media strategy and content for campaigns, product launches, influencer collaborations, and brand events across all social sites: Instagram, Facebook, Twitter, TikTok, Pinterest @impressionsvanity ? Community management of 1.5 million+ followers across all social platforms ? Develop sweepstakes, influencer partnerships and other activations that drive awareness and engagement ? Activate and monitor UGC to include on social channels and e-commerce site ? Leverage social listening & analytics platforms to pull monthly & initiative-based social reporting, providing strategic recommendations to optimize performance ? Manage content creation, copy, and photography -- craft fun, engaging, and influential content to tell the brand story ? Create graphics, edit photos and facilitate graphics requests to creative team

Beacon Media News has been serving the San Gabriel Valley community with hyper-local news and editorial coverage to more than 20 cities, notably Pasadena Independent, Arcadia Weekly, and Monrovia Weekly, through print and digital platforms. ? Research, develop and implement advertising strategies across all of HLR's platform of products and services based on client's needs and objectives. ? Manage editorial calendar and publishing for regional hyperlocal news sites ? Develop marketing campaigns to grow newsletter email list

Event planning: generate 50% increase in beauty class sales through coordinating with brands and vendors, planning, promotion and being lead instructor of in-store beauty classes across district ? Managed social media content creation, curation and copywriting for store's Instagram account ? Spearheaded a customer participation marketing campaign that exceeded company goals to #1 in district