Geoffrey Crowe: Senior Graphic Designer in Peninsula, OH
Geoffrey Crowe
Senior Graphic Designer
Peninsula | United States
Skills
No information
Interests
Music
Camping
Hiking
Film
Art
Work experience
Hoover
Senior Graphic Designer | 02/2014 - Current
I manage a team of graphic designers for the Hoover brand. We create merchandising displays and packaging to inform and engage consumers at Walmart, Target, Home Depot & Best Buy. I also direct developers, photographers, video editors and producers to deliver digital assets that support our online strategies.
SmartWool
Global Graphic Designer | 01/2013 - 02/2014
As member of the global creative team, I helped establish and maintain our brand story across all media. We provided seasonal marketing tools (co-op advertising, merchandising displays and social media assets) to support key retail partners. We also created unique experiences both in-store and online for REI, Dick’s Sporting Goods, Sports Authority and Athleta to elevate the brand as leaders in the outdoor apparel category.
Hitchcock Fleming & Assoc.
Art Director | 04/2005 - 01/2013
I joined HFA as a production designer, but was quickly promoted to Art Director because of my ability to balance creativity with strategy. In my new role, I teamed with copywriters and creative directors to research, concept and present powerful multi-channel marketing campaigns to our clients. Among them were Goodyear, Dunlop, Glidden, Kraftmaid & the LeBron James Family Foundation.
Square Records
Owner | 08/2003 - 06/2006
In a time when large record chains were closing, I opened a boutique record shop focusing on indie bands and used vinyl. The store impacted the neighborhood positively by quickly becoming a destination for music lovers from surrounding areas. When I wasn’t running the store, I handled marketing, designed store fixtures and even promoted national touring acts.
Element Skateboards
Graphic Designer | 09/1999 - 03/2002
Based out of the Element creative office in Los Angeles, I collaborated with professional athletes, illustrators and artists to design hardgood and apparel graphics. Our work helped to establish Element’s status as a household brand name in action sports.