Geoffrey Schley: Art Director / Graphic Designer in MINNEAPOLIS, MN
Geoffrey Schley
Art Director / Graphic Designer
MINNEAPOLIS | United States
Skills
No information
Industries
Bike
Creative Agencies
Lifestyle
Music
Outdoor
Snow
Work experience
Schlayer Design
Art Director / Graphic Designer | 04/2014 - Current
Schlayer Design was built on helping businesses solve problems through design. With a focus on branding, projects and capabilities include logo/identity development, print collateral, websites, print and digital ad campaigns, product graphics, packaging, trade show booths, retail environments, clothing, poster design and illustration. Clients include ad agencies, design firms, media, and the tech, legal, public relations, financial, fashion, music, outdoor and travel industries.
Resideo
Art Director | 06/2019 - 09/2020
Art Director position for a small in-house team tasked with creating and applying a brand-new visual identity and standards for a rebranded smart home company. Collaborate with internal clients and partners, external ad agencies and photographers to create all brand touch points. Projects include app design, packaging, print and digital advertising, social media campaigns, packaging and trade show design.
Buffalo Wild Wings
Art Director | 11/2016 - 05/2020
Member of a small internal team tasked with rebranding a fast-growing nationwide restaurant, recently acquired by Arby’s/Inspire Brands. Collaborate with internal clients, and external photographers and copywriters to define strategies and create work that meets growth objectives. Responsibilities include planning and providing art direction for food and beverage photo shoots, and designing and managing print, digital and environmental projects from concept through production. Projects include in-store printed and digital promotions, digital and social media ad campaigns, packaging and promotional merchandise.
Specialized Bicycle Components, Inc.
Art Director | 03/2013 - 03/2014
Recruited by an international industry leader to collaborate with their industrial design department, product managers, engineers, and industrial designers in a fast-paced, deadline-driven environment. Created and managed product graphic design for road, mountain and lifestyle bicycles. Researched trend analysis, developed strategy, created graphics, managed junior designers and traveled to European partners for presentations and design reviews to refine direction. Follow-up included creation of tech packs for vendor sampling and production in Asia, and travel to review pilot runs and samples.
Black Diamond Equipment, Ltd.
Art Director | 09/2012 - 02/2013
Art Director position for international skiing and climbing brand. Responsible for establishing design and visual standards for product graphics, print and digital advertising, catalogs, packaging, presentations, websites, signage, industry events and retail environments. Collaborated with internal clients and external photographers and copywriters.
Quality Bicycle Products (QBP)
Art Director | 06/2006 - 08/2012
Art Director for international distributor and manufacturer of numerous proprietary bicycle brands. Designed projects and managed staff creating product graphics, print and digital advertising, catalogs, packaging, presentations, websites, signage and trade show booths ensuring brand standards across all media. Met and communicated with clients and stakeholders to present strategies and solutions. Selected to rebrand QBP corporate identity and headquarters.
Target Corporation
Graphic Designer | 03/2002 - 05/2006
Fast-paced advertising position. Collaborated with all levels of organization (upper management, strategic planners, buyers, and account managers) and internal/external copywriters, illustrators, fine artists, photographers and designers. Responsibilities included strategic planning, concepting, art/photo direction, design and presentation. creating print advertising, packaging and signage.