Georg Fuchs: Business Consultant in Salzburg, 5

FIA European Truck Racing Championship in Germany (subsidiary of ADAC) Created to promote and manage the FIA European Truck Racing Championship. Tasked to improve public and corporate interest in the championship by maximising media value. Led all aspects of strategy development and implementation to ensure the business plan and KPIs were achieved. + Secured lucrative partnerships worth €XX annually with prestigious organisations like Mercedes-Benz, Ford, Goodyear, Iveco and negotiated and secured new event partnerships (e.g. Slovakia, Russia) + Oversaw all aspects of defining and implementing a multi-platform experience, promotion, event management and communications for nine annual racing events; included Germany’s second-largest circuit event with 125k attendees and a new event in Slovakia + Established and grew a brand identity for the FIA European Truck Racing Championship + Significantly increased media interest from zero to 98 million across all media channels including (live) broadcasts, print, social media, on-site and gaming + Managed a media and event budget of €2m which included workforce, communication, and promotion costs; monitored spend and reported on performance against budget to the board + Led a cross-functional team of 30 consisting of freelancers and permanent staff; involved in recruitment, workload allocation, performance definition and monitoring and meeting of developmental needs + Held a permanent seat on two FIA commissioning boards, was a voting member and involved in strategic decision making to support the long-term development of the FIA championship and motorsport segment

Georg Fuchs Sport - - Automotive in Germany Founder & Managing Director. Provided freelance support on media, marketing investments, and business plans within the sports industry. Example clients included: Microsoft • Produced a social media video clip to support the launch of the new ross all channels; involved acquiring and working closely with Audi FIA • Requested to model a tender response to develop the truck racing segment of FIA championships. • Created a business plan, which detailed brand and multi-media development, and commercial partnerships • Presented tender proposals, steered multiple internal and external stakeholders at various stages, and led contract term negotiations

KTM is the market leader in off-road motorbikes. Additionally, it has developed a car, KTM X-Bow. Responsible for identifying the target audience and the subsequent marketing and business approach for a motorsport derivative of the car. Conducted market due diligence, benchmarking exercises and business modelling Undertook feasibility studies to understand which motorsport segment the car and consulted with the technical experts to define amendments needed to the structure of the car to make it more tradable Suggested a pricing strategy and amendments to the structure of the car that were implemented

SRO Motorsport Group is the architect of modern sports car racing. Led the Group's Marketing & Commercial program supported by internal and external partners. / GT World Series which now is the largest of its kind Oversaw marketing and promotion campaigns including TVC, Radio, Social Media, Web, and Billboards Hosted programmes for lifestyle media, PR events and joint campaigns with other like-minded brands such as Pirelli luded AMG-Mercedes, Audi, Pirelli, Certina/Swatch Group, and RTL Group Fully responsible to create and manage a promotional race event at Beijing's including a promotion campaign, e.g. TVC in CCTV

Supported marketing activities related to Lamborghini's motorsport activities and the management of the corporate partners Blancpain (Swatch Group) and Flatex. Managed and fully responsible for biggest Lamborghini event "Corrida de Lamborghini" with Blancpain, Alfons Schuhbeck and Automobili Lamborghini SpA Led the development of the Lamborghini Super Trofeo - race car (I. Gen.)

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