Tech

Marketing Director

Marketing & Sales

Accomplished communication professional with over 8 years' experience responsible for communication strategy and execution for companies in the government and private sectors.

My core competencies include communication, marketing, and brand strategy, email and marketing automation, data analysis, public relations, graphic design, video editing, copywriting, web development, social media marketing, marketing collateral development, tradeshows and events, and project management.

Salt Lake City, UT	02/16 to Present
A global leader providing language services. Verbatim's SaaS product is utilized by Fortune 500 companies worldwide.

Marketing Director
Responsible for expanding the business with dynamic communication strategies defined by market and customer demand. I manage partner relations, marketing, branding, and communication for all services offered.
• Developed account-based marketing (ABM) and partnership strategies, tactics, and tools for the entire B2B buyer journey to ensure unique experiences at each stage, with a focus on demand generation.
• Spearheaded and executed integrated, multi-channel communication, web, and direct marketing campaigns that propelled sales from $6.2M (2016) to a projected $8.5M by 2019 year-end.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Crafted marketing communication collateral, including emails, blogs, press releases, white papers, webinars, and social media content, to successfully advance the sales process and acquire business.
• Prepared and delivered press releases in an organized and frequent manner to all media outlets.
• Produced written and verbal communication in the forms of press releases, emails, candidate literature, speeches and other social media entries.

Salt Lake City, UT	11/13 to 02/16
Rego Consulting provides CA PPM, ServiceNow, and Agile Services consulting to 60% of Fortune 20 Companies.

Marketing Director
Developed and filled the company's first in-house marketing communication function. Responsible for the complete alignment and rebranding of Rego Consulting and its partnership extensions.
• Implemented marketing communication strategies that brought exposure to partnership products, while contributing directly to $5 million in direct sales of company consulting services.
• Helped the company generate revenue growth of 40% year-over-year, as well as the need to double its resource count ensuring rapid growth with line-of-business expansion, as well as partnership and investor interest.
• Built and led the company's marketing team to drive all corporate marketing activities, including strategy, research, corporate communications, and content.
• Started and managed the marketing and digital experience of a 400-person training event for clients and partners, called RegoUniversity, which saw 20% growth year over year.
• Enhanced brand awareness, customer loyalty, and interaction by implementing a dynamic content marketing strategy comprised of social media, blogs, bimonthly newsletter, and webinars.
• Worked with company executives to identify, collect, and refine business goals to move forward with an integrated marketing communication and partnership strategy.
• Redesigned, developed, and managed the company's websites, marketing communication collateral, press kits, tradeshow booth structure and design, advertisements, and presentation materials, creating a consistent, dynamic, and professional brand identity.

Salt Lake City, UT	04/12 to 11/13
The Geospatial Technology Center provides leadership to geospatial science implementation in the US Forest Service.

Director of Communication
Managed program marketing and communications functions of the United States Forest Service's Geospatial Management Office. Responsible for brand management, public relations, internal and external relations, corporate positioning, product launches, advertising, marketing collateral, and tradeshow marketing.
• Worked on a management team that oversaw geospatial activity within the Forest Service, including cartography, remote sensing, UAS technology, GIS, and international programs.
• Developed strategic marketing communication strategies and campaigns to ensure clear and consistent lines of communication between the organization and its partners.
• Created a SharePoint environment used daily by over 10,000 people to transform an archaic intranet into a dynamic portal improving communication flow and adding an effective collaboration tool.
• Designed and helped code the front end of the United States Forest Service Interactive Visitor Map hosted on the homepage of the Forest Service website. https://www.fs.fed.us/ivm/index.html

Director of Communication

Salt Lake City, UT	08/10 to 04/12
Trillium CNG is the leading developer of alternative fueling infrastructure design, installation, and operation.

Marketing Associate
Oversaw the tactical implementation of customer relationship marketing programs resulting in a greater targeted approach, maximized sales through writing proposals and grants, created business growth, and a more targeted marketing approach, as a result in 2011 revenue increased 20% and we opened 15 new facilities, which led to the company being acquired.
• Updated the company's brand identity to reflect key messaging and market positioning, including marketing communication collateral, press kits, websites, advertisements, press releases, and trade show presence.
• Researched various market segments, mapped competing stations, and wrote market and competitor analysis.
• Wrote several $100,000+ grants securing funding for the expansion of CNG facilities across the United States.

Marketing Associate

Utah, Oregon, and California	05/00 to 09/08
An interagency group of government organizations that prevents and suppresses wildland fires.

Wildland Firefighter
Worked for various agencies in the fire service as a firefighter/EMT. During this time, I worked my way from a rookie into a leadership position managing a team of 16-20 firefighters. I worked hard to build the reputation to work on many specialty crews in the field as a hotshot, squad boss, helirappeller, and EMT.

Wildland Firefighter

Find out detailed information about George Matthews, Marketing Director in Salt Lake City, UT

George Matthews: Marketing Director in Salt Lake City, UT

George Matthews

Cornell University

Utah Valley University

Westminster College