Gerard Weber: VP, Creative and Brand in New York, NY

Sr. Creative Art Director 2019-2020 Creative Art Director 2016-2019 Art Director 2014-2016 • Helped develop and define the VICE brand, launching and extending the brand DNA into new global lines of business and verticals, focusing on radical empathy, covering the most important topics to young people today. • Hired, helped, managed, and allocated resources for teams as the company headcount went from 200 to 2500+ and two offices in Brooklyn. • Working under Spike Jonze, launched the award-winning TV Channel, VICELAND, redefining how a cable channel looks, operates, advertises and engages with viewers. • Led creative across marketing, television, news, editorial, design, advertising, social, strategy, sales, events, and experiential. Other creative directors in the same level were only asked to work with one department given the complexity of the responsibilities. • Trusted with leading creative and design for global marketing campaigns, working with inter- national teams to craft culturally specific creative, co-managing a budget of $3MM. • Proved and promoted, time and time again, that scrappy, small, dedicated teams and microscopic budgets can punch far above the weight class, demanding the attention of top enterprise customers, which have the highest and strictest needs. What typically would be done for $500k or more, we pulled off for $75k with equal or higher customer engagement and conversion. • Positioned Virtue, VICE’s advertising agency, as a world-class creative leader, using operational rigor and deep customer understanding, signing AT&T as agency of record, and winning over 40 clients across a wide range of product categories, totaling over $170M+.

• Concepted and pitched graphics for their soft good lines. • Developed franchises within their soft good lines. • Worked on a 2 year production schedule, providing trend insights and designs that would be ahead of the curve when hitting stores and online.