Giancarlo Cochella: in Corona del Mar, CA

• Designed and developed B2B and B2C strategies to increase the lease ratio of Irvine Company’s Office Properties. • Led the design, content and copywriting of the Pipeline Newsletter, the most important communication tool toward brokers, which contained workplace insights, proprietary research and the latest market news. • Increased the Newsletter average open rate by 15% and CTR by 12% in LA, OC, SD, Silicon Valley and Chicago. • Selected to be part of the team created to launch Agile Space+, an innovative product for the real estate market. • Worked with the digital team to develop strategies with trackable results, implementing digital ads, SEO, online videos, geolocation and landing pages, funneling prospects to increase conversions. • Introduced a new interactive digital ad that achieved a CTR of 300% above the standard ICOP banners’ performance. • Managed the team in charge of the properties’ website updates ensuring accurate and up-to-date information. • Worked with Storio in the creation of articles for the News & Press section of the ICOP website.

• Led Comcast’s Hispanic Market advertising campaigns for the West, Central and NED regions from intake brief through completion, including financial tracking, media oversight and traffic coordination. • Implemented digital Return on Investment (ROI) quarterly reports resulting in a budget increase of 40% allocated towards original work vs. adaptations. • Spearheaded launching of Comcast’s new brand ‘Xfinity Mobile’, exceeding expected sales by 25%. • Appointed to be in the New Business team that worked on a winning pitch, bringing in 200k of revenue per quarter. • Developed live matrices for all departments to be synced and act upon unexpected roadblocks, also ensuring that the Creative department was aligned with strategy in a manner that met production timeline and budget. • Built strong relationships with high-level clients, strengthening trust by being proactive, reliable and always on time.

• Started and developed the New Business & Planning Department. • Incorporated strategic planning to the pitch process in a way that the creative ideas presented to potential clients were supported by detailed actionable plans and specific revenue returns, which doubled the pitches’ success ratio. • Identified opportunities and designed successful growth strategies for top brands such as Adidas, Sab Miller, BAT, Clorox, KFC, L’oreal, Mitsui, Reebok, The North Face and 3M (TTL, Trade, Retail and Events). • Generated US$ 2.6M of revenue by winning 8 new accounts and closing new deals with existing clients.