Gina Aristarco: COORDINATOR, EVENTS & BRAND PARTNERSHIPS in Brooklyn, NY

KEY SHOWS: MTV SPRING BREAK 2019, WORLD PRIDE 2019, VIDCON 2019 • Conceptualize and develop unique on-the-ground events and tentpoles for MTV, VH1, Logo, and CMT. • Coordinate with Viacom’s various internal departments such as Special Events, Integrated Marketing, and Brand Creative in order to execute all event needs and creative requests for live events. • Create overview decks to organize and manage all ongoing event needs in pre-production as well as recapping events in a post-mortem breakdown to continue learning best practices for future events. • Assist in the NDA execution and sponsorship negotiation for potential partners and agencies.

KEY SHOWS: 2018 MTV VMAs, 2018 MTV MOVIE & TV AWARDS, THE HILLS: NEW BEGINNINGS • Collaborate with external agencies to plan and execute media planning process and campaign launches for all assigned MTV shows. • Coordinate with various internal departments such as Promos, Design, Social and Press in order to create and deliver all creative assets for all media campaigns. • Create and manage interdepartmental documents including Creative Deliverables Charts, Marketing Checklists, Master One Sheets, and Trafficking Charts to effectively execute all paid media assets. • Assist in the research and development of various on-the- ground events including the 2018 MTV Video Music Awards and Snowglobe Music Festival 2018.