Consolidated experience in strategic marketing, trade marketing, training and communication.
Thanks to the professional experience developed at national and international level, I have
acquired an in-depth knowledge of marketing tools to support product launches and increase
Brand Awareness. I follow the organization of promotional events and fairs. I constantly be in
touch to creative agencies and suppliers.

of the PUPA brand
Responds to the Marketing Director and controls the Product Manager
• Implementation of all the levers of the marketing mix for the development and the launch of Make Up, Skin Care and Fragrances products
• Development and management of marketing and budget plans
• Management of canvass meetings for Italy and management of meetings with distributors of the foreign market

Brand Manager

of the Diego Dalla Palma Cosmetics brand
• Market analysis and development and launch of new products
• Organization of promotional events and international fairs
• Development of marketing plans and budget management
• Media planning and PR

Senior Product Manager

Auckland - New Zealand
Leading company in the textile sector
Trade Marketing
• Definition of trade and merchandising strategies
• Concept and development of advertising materials for the end-user.


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Definition of trade and merchandising strategies

brands
• Positioning and launching of new products
• Defining of promotional initiatives and point of sale materials
• Analysing the market and the competition through sell-in and sell-out data
• Management of canvassing reunions with the sales persons

Product Manager of the Cacharel and Biotherm

Find out detailed information about Giovanna Sartori,  in Milan, 25

Giovanna Sartori: in Milan, 25

Giovanna Sartori

BOCCONI UNIVERSITY in Milan