Giovanna Sartori: in Milan, 25
Giovanna Sartori
Milan | IT
Skills
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Work experience
MICYS COMPANY
Brand Manager | 02/2008 - 05/2015
of the PUPA brand
Responds to the Marketing Director and controls the Product Manager
• Implementation of all the levers of the marketing mix for the development and the launch of Make Up, Skin Care and Fragrances products
• Development and management of marketing and budget plans
• Management of canvass meetings for Italy and management of meetings with distributors of the foreign market
AGGF COSMETIC GROUP
Senior Product Manager | 01/2005 - 01/2008
of the Diego Dalla Palma Cosmetics brand
• Market analysis and development and launch of new products
• Organization of promotional events and international fairs
• Development of marketing plans and budget management
• Media planning and PR
HOUSEHOLD LINENS & Co. Ltd
Definition of trade and merchandising strategies | 12/2003 - 12/2004
Auckland - New Zealand
Leading company in the textile sector
Trade Marketing
• Definition of trade and merchandising strategies
• Concept and development of advertising materials for the end-user.
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L'OREAL ITALIA Luxury Products Division
Product Manager of the Cacharel and Biotherm | 11/2001 - 11/2003
brands
• Positioning and launching of new products
• Defining of promotional initiatives and point of sale materials
• Analysing the market and the competition through sell-in and sell-out data
• Management of canvassing reunions with the sales persons