Giovanni Quattrone: Chief Executive Officer, General manager, Managing Director, President- open to new job opportunities. in Racine, Wisconsin
Giovanni Quattrone

Chief Executive Officer, General manager, Managing Director, President- open to new job opportunities.
Racine | US
Skills
- Manufacturing Process Improvement
- New Product Implementations
- Brand Development
- Go-to-Market Strategy
- Marketing Strategy
Interests
No information
Industries
No information
Work experience
Rovagnati North America
Chief Executive Officer | 02/2023 - 04/2024
CEO of @Rovagnati North America, the American start-up of Rovagnati S.p.A., an Italian excellence leader in the national market, which is strengthening its international expansion.
Led the USA, Canada, and Mexico, launching a “localized” product portfolio, staffing new sales and marketing teams, administering finance and customer service operations, and managing the local factory. Implemented best-in-class methods to target top retailers and convert new customers in the food service industry.
Result: Delivered sales increased by +60%, and the factory standards to the SQF - Safe Quality Food standard.
I have turnaround the business unit. I led growth strategies, managed P&L, sales, marketing, and direct manufacturing. Implemented accelerated growth strategies, restructuring the factory and rebuilding the marketing and sales retail and food service organization to drive new customer conversion. implemented new it, customer service, administration and finance operational systems.
Hearth Friendly Products
VP and General Manager | 07/2019 - 02/2022
VP and General Manager of Hearth Friendly, the privately owned company who makes ECOS, the word’s N1 plant-powered laundry.
Turnaround the business unit by leading strategies, P&L, sales, marketing, and operations. Grown sales at over +20% exceeding ebitda goals by 68% implementing accelerated growth strategies driving e-commerce, retail and new brokers conversion.
Staffed the international Team for S.America, Canada and Asia while leading the EuroAfne "Centre of Excellence" and the local factory. Result: Delivered sales at +60%, launched a new product portfolio, the factory to the ISO standard, and new retailers and distributors.
Wilton Brands
Senior Vice President and General Manager | 01/2017 - 01/2019
VP and General Manager of Wilton Brands: the global leader in cake decoration (food) and bakeware (durable consumer goods) a Private Equity company owned by Towerbrook capital partner.
Implemented accelerated growth strategies by opening new businesses in more than 30 countries, directing strategies, sales, marketing, new distributors, new brokers conversion, top retailers & e-commerce. Result: Increased sales by over 20%, exceeding EBITA goals by 68%.
Broan
Vice President and General Manager | 01/2014 - 01/2017
VP and General Manager of Operations for Broan-NuTone, the leader in the USA in the fans and quality durable market, with products like healthy air filtration, air purifiers, kitchen hoods & appliances. A Melrose Private Equity corporation.
Headed start-up P&L of the new air purifying global business units in Asia, Americas, Europe, Africa, & Australia, directing strategies with 200+ staff, including sales & marketing, factory, operations, and global sourcing.
Staffed with engineers, marketers, and designers, the new "Global New Product Centre of Excellence" to ideate, develop, and launch an entirely new high gross profit air purifier product portfolio Result: Led start-up strategies for the new global business, increasing sales by over 60% exceeding EBITA goals. China's sales grew by over 600% delivering three times the EBITA goal.
Developed new Broan brand positioning, directed advertising campaigns, social media and awareness programs, the new company website, three directly owned showrooms, and a presence at trade shows to support the launch in China into Tmall, JD and Amazon e-commerce, 5 of the top 30 national builders, contractors, commercial, hospitals, schools, retail, appliance shops, and OEMs. Result: Delivered $9.5 million of new sales in 2016 with projected sales in 5 years of $30 million
Developed brand positioning and a new product design lineup for BEST kitchen premium hoods for launch in the U.S. and internationally with Pininfarina, the top Italian designer famous for the Ferrari car design. Result: Projected sales are $18 million
SC Johnson
Chief Marketing Executive | 01/2012 - 01/2014
Responsible to President for growth P&L of $2.5 billion of the domestic and global Home Cleaning business unit. Home cleaning was composed of 11 categories including kitchen, bath and toilet care, furniture and floor care. Directed five-year category plan, including operational business and brand strategy, communication, consumer research and product innovation. Led global team in 70 countries with category P&L responsibility. Promoted from Senior Director to Chief Executive marketing head.
• Initiated turnaround strategies, including innovation and portfolio, brand equity development, expansion into white spaces, cost savings, DTV, harmonization and rationalization of SKU, and oversight of consumer and trade communications. Result: Achieved annual sales and profitability growth of over 10% and increased global market share by 0.9 points.
• Developed Windex®, Pledge®, and Mr. Muscle® new products and global brand strategies, directing 360-degree advertising campaigns including TV, traditional media, social media, and digital. Result: Grew global businesses by over 7% versus the prior year, while Mr. Muscle overcame competition and achieved brand leadership in global international home cleaning during 2013.
• Managed new product ideation, development, and launch for global home cleaning and shoe care. Result: Launched more than 20 significant products generating $150 million in sales per year. Rolled out Fresh Disk® and Fresh Strip® with complete marketing programs, growing by 30% to achieve sales of $650 million and profit above the category average.
• Led Kiwi®'s acquisition team and directed the integration of shoe care into 70 locations worldwide. Defined global portfolio, sourcing strategies, and factory integrations programs. Result: Achieved 36.3% international market share, growing sales by 6.2% and profits by 15% versus the prior year.
SC Johnson
Senior Director Of Marketing | 01/2009 - 01/2012
SC Johnson
Cluster General Manager | 01/2006 - 01/2009
Responsible to European President for Romania – Bulgaria – Greece - Cyprus P&L, establishing and developing team, and directing commercial strategies, finance, HR, and logistic and warehousing operations with a staff of over 100 people. Promoted from General Manager to Cluster General Manager in 2006
• Defined and implemented turnaround strategies, including distribution, point of sale, new products, branding, and advertising. Result: Increased market share in 6 markets by 36 cumulative points, sales by 129% & profit by 465%.
• Developed and executed profit programs, including price increases, cost savings, and ROI-driven investments. Result: Grew profit by 112% from $5.3 to $11.3 million and received a corporate award as the best-performing country in sales, profit, and market share.
SC Johnson
General Manager | 01/2004 - 01/2006
SC Johnson
National Sales | 01/2002 - 01/2004
SC Johnson
Europe and Africa Marketing Director | 01/2000 - 01/2002
Responsible for marketing strategy, innovation for Raid® and Off® brands in Europe and Africa. Responsible for the active ingredients licensing strategies. Implementation of a centralized governance model that transformed the traditional way to operate, with all the marketing decisions were moved from the countries to the platform team. Marketing leader of the $350 million acquisition and integration process for Baygon® and Autan®.
SC Johnson
Global New Products Marketing Director | 01/1998 - 01/2000
Lead the global cross-functional team that delivered three new products launches and the definition of Raid global new product strategic roadmap.
SC Johnson
European Marketing Manager | 01/1995 - 01/1998
Unilever
Marketing Manager | 01/1990 - 01/1995
Van den Berg, Unilever : The food and beverage division of Unilever