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General Manager

Top Management

Sales & Operations/ Visual Merchandising & Store Operations / Assortment & Merchandising / Portfolio & Brand Management / Inventory
Management & Planning / Sales & Financial Forecasting / Marketing Planning / Product Development / Asia, Latin America Sourcing / Strategic Vendor Relationships & Collaboration / Project Management / Human Capital Development

Santiago, Chile (Hong Kong & China)
Sep, 2015 - Present
www.othalagroup.com
Full service provider for private footwear, apparel and accessories label brands. Services include product development & design, assortment
creation, production solutions, logistics management, quality control and compliance for fashion and action sports industries.
General Manager
Manage the department store private brand development: full apparel, shoes and accessories line.
Product matrix strategy and execution
Product rendering and technical specifications.
Responsible for product development cycles, quality control, and supply chain execution.
Manage all aspects of business proposals, bid processes, and pricing structure.

A regional leader in fashion accessories, footwear, and apparel licensing distribution. Design, develop, market and sell products under a diverse
array of owned and licensed brands, such as Emporio Armani, Armani Exchange, Hugo Boss, Pronovias, October, Aeropostale, Pal Zileri and Toms among others.
Responsible for expanding brands into more categories, penetration and market reach.
Co-developed and lead the Group's brand strategy portfolio.
Negotiated and expanded licensed brands to the Group's portfolio.
Responsible for business and brand development plans.
Financial, revenue and pricing plans and management.
1 | P a g e Successfully launched startup brands in Chile and Peru.
Achieved over U$1 million in profits during the first six months in year one.

Business Development Manager

Leading specialty retailer in the Actions Sports industry with fifty-four stores nationwide. Extensive assortment of iconic global, emerging, and private brands in the active and social lifestyle segments, which include Volcom, Rusty, RVCA, Hurley, Globe, DC Shoes and other.
Redefined product and merchandising strategy.
Successfully secured five new and strategic brands to the business.
Rationalize inventory management strategy and reduced inventory turns.
Negotiated contracts and commercial terms with major commercial malls nationwide.
Revamped fulfillment network operations: Implemented logistics management team.
Introduced new technologies byways of warehouse management system (WMS), and automated distribution operations.
Improved store services by reducing product fulfillment lead-times from forty days to two-days.
Reduced operational costs in excess of 40%.
Store sell through increased 20%.

Buenos Aires, Argentina
Sep, 2009 - Jul, 2010
www.cristobalcolon.com
Action Sports retailer and market leader operating over twenty stores nationwide. Multi-brand assortment of global industry and private brands in lifestyle and sports segments for men, women and youth categories, and including Rip Curl's distributor & licensee.
Merchandising Commercial Manager
Restructured the merchandising buyers department and category management.
Improved company's merchandising and inventory management, yielding 10% EBITDA results.
Led the logistics and store replenishment network process and improved fulfillment services to stores.
Incorporated two new key brands strengthening assortment portfolio and improving product margins.

Merchandising Commercial Manager

Santiago, Chile
Feb, 2008 - Aug, 2009
The subsidiary of Australian Billabong brand in Chile. Billabong International Limited is a global surf brand, predominantly a clothing retailer
that also designs and sells accessories, skateboarding and snowboarding products.
Brand Manager
Responsible for the execution of business plans for key brands: Element and Von Zipper.
Developed marketing, operations, and sales plans: wholesale and retail channels.
Assortment selection and channel strategy
Inventory management and business unit profit responsibility.
Introduced and open five shop-in-shop stores inside leading Department Store, Tiendas Paris.
Increased sales in excess of 50%: Element Brand
Developed the wholesale sunglasses' business revenue channel, and opening 15 new stores.
2 | P a g e GES Corp Santiago, Chile
www.ges-corp.cl

Brand Manager

Buenos Aires, Argentina
Feb, 1997 - May, 2002
www.adidas.com.ar
Adidas Argentina is one of the Company's largest subsidiaries. Adidas AG is a global sports footwear and apparel brand present in over fifty-
five countries.
Product Line Manager
Responsible for Football, Skate & BMX, Outdoor, Originals and Running lines.
Created and developed the concept of the Originals' first store (retro line) in the world.
Opened the flagship "DAS" store, and approved by Adidas AG headquarters.
Designed SMU for "DAS" & board shops (line of limited and exclusive designs).
Launched the Adidas SK8 & BMX's tour reaching the most prominent points in Argentina.

Product Line Manager

Find out detailed information about Gonzalo Aluz, General Manager in Santiago, RM

Gonzalo Aluz: General Manager in Santiago, RM

Gonzalo Aluz

UADE Universidad Argentina de la Empresa

Universidad de la Marina Mercante