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Creative Director

Creative & Design

Storm Glass

<p>With over 20 years of experience, I have consistently driven success for companies through strategic brand positioning, innovative campaigns, collaborative team leadership and transparent workflow processes.<br /><br />As an ideator, I uncover a brand’s purpose for creating emotional connections with its audience(s). I believe that anything can look great, but without a strategic, conceptual idea it will have a short shelf life. As a leader, I prioritize nurturing my team’s unique strengths, fostering an environment for them to thrive as their best selves.</p>

Consulted with brands and agencies on creative ideation, design, writing, positioning and strategy. 
• Highlights include: Refined a restaurant franchise, designed a beer label, branded a coffee shop, partnered on new business pitches and worked on brand positioning for a soft goods launch.
• Achieved a 36% increase in being present as a father resulting in 100% satisfaction confirmed from both of my “clients.”

Creative + Marketing Consultant

A tech startup in the healthcare industry, specializing in revolutionizing the flexible workforce model.
I reported to the Vice President of Marketing and Chief Strategy Officer.
• Developed a brand position that shapes the brand internally and externally to both our
key audiences (healthcare facilities and healthcare professionals) followed by leading a full
rebrand of the company.
• Led successful digital campaigns resulting in $9MM in closed-won deals and 107% increase
in B2B leads within 11 months.
• Surpassed B2B/B2C goals and drove business success with 189% more MQLs generated
through digital campaigns in 1 year.
• Directed and motivated a team of seasoned art directors, copywriters, designers and other
creative professionals to help them achieve their full potential.
• Created processes and protocols for managing the internal flow of work for the best
execution in my first 3 months.

DIRECTOR OF CREATIVE SERVICES

Hill Aevium (now The Blackbird Agency) hired me to build an exceptional creative team for elevated
campaign output.
• Boosted the agency's productivity by implementing a new creative brief process, strategy
and planning phase and creative bar as a whole - resulting in increased client satisfaction
and securing $1.76MM in revenue growth in my first 2 years.
• Improved internal communication by implementing a job trafficking system resulting in a 70% reduction in project delays in my first 90 days.
• Served as the agency producer to estimate, triple bid, produce and deliver all deliverables
regarding photography, video and radio. Responsible for pre and post-production.

CREATIVE DIRECTOR

Founded in 2017 with the belief there was a better (and way more fun) way of working that
prioritizes collaboration and transparency throughout every step of the process. We were a team
of 3 consisting of me and 2 account leads.
• Led the creative team, strategy, planning and execution for the following clients:
Eddie Bauer and Taos Ski Valley.
• Developed a social media structure for Eddie Bauer. Specifically launched the #WhyIHike
campaign which resulted in 100k+ tags in the first month.
• Revamped Taos' brand position and launched a successful campaign, resulting in a 36%
rise in Colorado visitors.

A collaboration between master fabricators, expert bicycle painters, wood, leather, fabric and metal
workers. All working to build the best bicycle you will ever own.

• Increased traffic to speedvagen.com by 188%, resulting in 64% increase in sales.
• Achieved 101k Instagram followers in year 1, an 83% growth from 55k, leading to improved
social media presence and customer reach.


EXPERIENCE

DIRECTOR OF MARKETING

I was hired to differentiate and improve this health and wellness-focussed-boutique agency.
• Co-led with the Creative Director the strategy, planning and execution for the following
clients: Eating Recovery Center, Connect For Health Colorado, AAA Colorado, The Colorado
Wildlife Council, Rocky Mountain Health Plans, P2Bi Investors and The Fifty (Award show).

ASSOCIATE CREATIVE DIRECTOR

An agency, specializing in experiential marketing that used AOR contracts to build schools in countries of need with sole purpose of winning a Nobel Peace Prize.
• Led the creative team, strategy, planning and execution for Microsoft.

I was hired specifically to differentiate and elevate this boutique agency. In my nearly 5 years we
boosted agency awareness with a 150% increase in agency awards that lead to client satisfaction
and agency brand positioning.
• Boosted the agency's productivity by implementing a new creative brief process, strategy
and planning phase and raised the creative bar as a whole - resulting in increased client
satisfaction and securing $5.3MM in revenue growth.
• Led and motivated a team of experienced art directors, copywriters, designers, and creative
professionals. Simultaneously served as the agency producer, overseeing the estimation,
triple bidding, production, and delivery of all photography, video, and radio deliverables,
spanning pre and post-production phases.

SENIOR ART DIRECTOR

ART DIRECTOR

JUNIOR ART DIRECTOR

ART DIRECTOR INTERN

Find out detailed information about Gordy Hirsch, Creative Director in Conifer, Colorado

Gordy Hirsch: Creative Director in Conifer, Colorado

Gordy Hirsch