Skate

Snow

Surf

Video editing

Snowboarding

Skateboarding

Surfing

Photography

Video production

Playing music

Director of Marketing 

Marketing & Sales

Young professional,  snowboarder, skateboarder,  and surfer. I have  worked in the action sports  industry (retail  management, freelance, event  management,  and tour management) 6 years  strong.

•	Drove brand creation through oversight of internal creative team and external agency resources: strategize and generate creative design direction for all new product releases including can and packaging art, photography and video content, paid advertising creative and trade marketing assets
•	Strategized, developed, and implement 360° marketing campaigns for all core and seasonal product releases, informing paid media planning, owned and earned media, external events, pub activations, wholesale and trade initiatives
•	Directed content development and owned media strategy through oversight of digital content team
•	Managed brand marketing and creative design teams, with an emphasis on keeping employees engaged and active in their professional development through mentorship, SMART goal building, weekly one-on-ones and annual reviews
•	Established sponsored athlete team: conducted scouts, negotiated contracts, and maintained aligned promotion of brand initiatives and product launches
•	In collaboration with sales team, developed go to market strategy during preseason sales period and oversee Trade Marketing Manager to provide creative assets (POCM, fixture displays, POP, sales decks) to arm the sales team with trade marketing tools for the sell-in period  
•	Established and maintained new partnerships to increase brand awareness including unique product collaborations, lifestyle events and retail opportunities
•	Extensive experience with contract writing and management
•	Marketing operations management including full oversight of sales and marketing budget, oversight of the Project Management team and establishing and maintaining adherence to all project timelines and budgets
•	Managed B2B relationships with regional distributors to ensure marketing initiatives are relevant to and implemented at wholesale accounts


Sr. Creative Brand Manager

•	Lead creation and implementation of annual marketing strategy; reflecting 5-year strategic objectives
•	Annually built, executed, and managed global marketing plan with EU, JPN and AUS offices
•	Leading presenter for marketing outlines at annual sales meetings with distributors, reps and internal teams
•	Negotiation and management of all paid media contracts and accounts worldwide
•	Directed and managed print and web Ad direction (’12, ’13, ’14, ’15, ‘16)
•	Worked with PLM to create annual trend reports and implement product line projections
•	Brand relation management: product development and marketing of brand collaboration projects 
•	Project manager for website redesign and owned media management programs
•	Multi-year professional athlete contract negotiation and annual athlete marketing strategist 
•	Athlete budget management: retainer, travel and incentive 
•	Management of POP and key account regional marketing teams 
•	Copywriter: buyer and consumer product catalogs (’12, ’13, ‘14)
•	Road Manager for nationwide 20+ stop video premiere tour: The Shred Remains (’11)
•	Logistic organization, staff management and marketing strategist for all tradeshows
•	Owned media management: digital and print
•	PR and copy content management for all web related content


Marketing Manager / Team Manager

-	Event Coordination and Emcee work for 60+ action sports related events (Skate / Snow / Wake / Surf).
-	Contracted by companies such as, Ford, Cricket Wireless, Red Bull, Salomon Snowboards, Mt. Bachelor and Dechutes Brewery. 
-	Organized annual and specialty events with support from local businesses and national support.

Event Coordinator & Freelance Emcee

-	Oversaw duties and responsibilities of five employees over 5 month duration of tour.
-	Organized setup and breakdown of event equipment. 
-	Arranged pick up and drop off of tour bus and frieght.
-	Managed 30+ flawless major events.
-	Developed a positive and desired feel for events and competitions

Tour Manager

-	Ski/Snowboard  club at Oregon State University in Corvallis, Oregon. 
-	Acting president during inaugural year and organized officer positions.
-	Gained 70 active members in the first year, and monthly meetings exceeding 150+ guests. 
-	Executed the largest event on campus; the Snow In The Quad Rail Jam.
-	Established industry support and sponsorship contracts with local and national companies.

Co-Founder & President

-	Established an action sports streetwear apparel company.
-	Stockist exceeded 40 retail locations including Zumiez Inc. in the PNW territory, 
-	Designed and expressed works of collabrative artists. 
-	Annual collections debuted with viral campaigns and social network marketing.

Co-Owner & Co-Founder

Find out detailed information about Grady Skelton, Director of Marketing  in Denver, Colorado

Grady Skelton: Director of Marketing in Denver, Colorado

Grady Skelton