Grady Skelton: Director of Marketing in Denver, Colorado

• Drove brand creation through oversight of internal creative team and external agency resources: strategize and generate creative design direction for all new product releases including can and packaging art, photography and video content, paid advertising creative and trade marketing assets • Strategized, developed, and implement 360° marketing campaigns for all core and seasonal product releases, informing paid media planning, owned and earned media, external events, pub activations, wholesale and trade initiatives • Directed content development and owned media strategy through oversight of digital content team • Managed brand marketing and creative design teams, with an emphasis on keeping employees engaged and active in their professional development through mentorship, SMART goal building, weekly one-on-ones and annual reviews • Established sponsored athlete team: conducted scouts, negotiated contracts, and maintained aligned promotion of brand initiatives and product launches • In collaboration with sales team, developed go to market strategy during preseason sales period and oversee Trade Marketing Manager to provide creative assets (POCM, fixture displays, POP, sales decks) to arm the sales team with trade marketing tools for the sell-in period • Established and maintained new partnerships to increase brand awareness including unique product collaborations, lifestyle events and retail opportunities • Extensive experience with contract writing and management • Marketing operations management including full oversight of sales and marketing budget, oversight of the Project Management team and establishing and maintaining adherence to all project timelines and budgets • Managed B2B relationships with regional distributors to ensure marketing initiatives are relevant to and implemented at wholesale accounts

- Event Coordination and Emcee work for 60+ action sports related events (Skate / Snow / Wake / Surf). - Contracted by companies such as, Ford, Cricket Wireless, Red Bull, Salomon Snowboards, Mt. Bachelor and Dechutes Brewery. - Organized annual and specialty events with support from local businesses and national support.

- Oversaw duties and responsibilities of five employees over 5 month duration of tour. - Organized setup and breakdown of event equipment. - Arranged pick up and drop off of tour bus and frieght. - Managed 30+ flawless major events. - Developed a positive and desired feel for events and competitions

- Ski/Snowboard club at Oregon State University in Corvallis, Oregon. - Acting president during inaugural year and organized officer positions. - Gained 70 active members in the first year, and monthly meetings exceeding 150+ guests. - Executed the largest event on campus; the Snow In The Quad Rail Jam. - Established industry support and sponsorship contracts with local and national companies.

- Established an action sports streetwear apparel company. - Stockist exceeded 40 retail locations including Zumiez Inc. in the PNW territory, - Designed and expressed works of collabrative artists. - Annual collections debuted with viral campaigns and social network marketing.