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Marketing & Brand Manager with a background as a Professional Snowboarder, and 8 years in depth industry experience. Career as athlete became a unique opportunity to learn and experience sports marketing from within the industry. Began transition into marketing management in 2012, while still maintaing a part-time snowboard career. Since transition, first hand experience and expertise gained in: creating and managing marketing campaigns, market trend identification, budget management, event organizing, team management, and retail account acquisition. A highly organized, self-motivated individual with foresight to see projects through to the finished result.

Traveled the world competing in top level events, and shooting for sponsors.
Worked with many elite photographers/cinematographers, key magazine editors, brand marketing managers, and other elite athletes from all action sports.
Coordinated with key retailers for athlete appearance's & sponsor events.
Experienced & lived action sports marketing from a unique point of view.
Partnered with many top brands, and organizations.

Assembled 5 person US athlete team from across the country.
Managed US athlete team with allocation of budget & resources.
Assisted in locking down 10 key retail accounts for $20,000 or more each.
Recognized at international sales meeting as "key brand member", for co-creating, and starring in 2 product commercials and 5 rental "welcome to snowboarding" videos.
Gave public, and private conference speeches to international sales reps on overall brand image, and product selling points.
Set up & organized international photo shoots for brand advertising, and product shooting, with budgets from $20,000 to $100,000.
Spearheaded cross-marketing efforts between ski & snowboard division.
Co-created, and managed market penetration plan for new women's snowboard line.

US Athlete Manager / Asst US Marketing Manager

Managed social media fan pages, increased Instagram followers by 8,000 in 6 months.
Adjusted social media efforts to be more accurate towards target market.
Set up and co-operated product booths at key events, for product sales, and new product launching. Assisted in product design concepts.

Social Media Manager / Event Organizer

Find out detailed information about Graham Banks, Professional Snowboarder in Encinitas, CA

Graham Banks: Professional Snowboarder in Encinitas, CA

Graham Banks

Westminster College, Gore School of Business